New product launches: Adult vitamin chews, sports nutrition algae formula, and 'all-natural' collagen
Solabia-Algatech Nutrition has unveiled a new, multi-blend AstaPure MAX, designed to reduce post-exercise muscle pain and fatigue. The new formula is centered on the firm's flagship Astapure Arava whole-algae complex, which delivers natural astaxanthin along with easily absorbed magnesium glycerophosphate and vitamin B6 (pyridoxine).
The pain that ensues exercise, commonly referred to as “Delayed-Onset Muscle Soreness” (DOMS), has been linked to the excess production of free radicals associated with oxidative stress. This can lead to muscle damage and extend the recovery time between workouts.
AstaPure Max was designed to protect muscles from oxidative damage, enhance muscle performance, reduce pain, and improve recovery, resulting in improved athletic performance.
“Astaxanthin is increasingly gaining recognition both by industry stakeholders and health-conscious consumers for its valuable contribution to the sports nutrition sector,” says Doron Safrai, CEO of Solabia-Algatech Nutrition. “As a world leading manufacturer of astaxanthin, our goal is to keep bringing astaxanthin-centered innovation to the market. That is why we developed the AstaPure Max formula uniquely for the flourishing sports nutrition category.”
The company sustainably cultivates its algae in a closed and controlled system fully exposed to the natural sunlight that typifies the harsh desert environment in which it grows. The firm says this leads to a plant charged with high-value omega oils, fibres, proteins, vitamins, and phospholipids.
Magnesium is an essential mineral involved in numerous bodily functions. The muscles contain 27% of the magnesium in the body and the mineral is also needed for muscle relaxation. Magnesium glycerophosphate consists of magnesium, glycerol, and phosphorus and does not cause abdominal discomfort or diarrhoea.
Vitamin B6 is involved in numerous metabolic activities, including protein metabolism, muscle building and repair, and release of glucose from glycogen, as well as aiding magnesium absorption.
Solabia-Algatech conducted an in-house users survey study to assess the effect of AstaPure Max versus a placebo on 160 subjects who exercise regularly at least three times a week.
Over an 8-week period, 160 subjects were instructed to complete an online survey twice a week to monitor their experience, level of pain, cramps and recovery. While the MAX treatment group showed a substantial reduction in the number of subjects reporting pain, the placebo group showed only a mild reduction. In the treatment group the number of subjects that reported pain after exercise was reduced from 74% at baseline to 47% after 7 week and only 35% after 8 weeks. These results were statistically different from the results of the placebo group which reported 65% at baseline, no change on week 7 and a small reduction to 58% at week 8.
AstaPure MAX is suitable for hard-shell capsules, tablets, gummies and bars. It is vegan, non-GMO, gluten-free and allergen-free, as well as kosher- and halal-certified.
Adult gummies
Bassetts Vitamins has revealed a new line-up of adult vitamins including: Pregnancy, Woman, Man, Woman 50+, and Man 50+.
The new line aims to meet audience demand for an effective product that cuts through the complexities of a category that often leaves shoppers confused and inundated with unfamiliar terms.
The brand is also responding to shopper demands for a product that is easier-to-take – capitalising on its iconic ‘soft and chewy’ format.
The full range consists of a tailored and comprehensive formulation of vitamins and minerals to give effective support for an active mind and healthy body, all at the right levels for the consumer, all with no added sugar, natural flavours and natural colours. Each pack contains 30 pastilles.
In addition, as part of the launch of the new pregnancy product, Bassetts Vitamins and the Royal College of Obstetricians and Gynaecologists (RCOG) have announced a partnership to demonstrate their mutual support of women’s health, focused on good maternal nutrition during pregnancy.
All-natural collagen
UK-based startup brand Known Nutrition has launched its first collagen supplement created with a bespoke blend of eight scientifically proven active ingredients and "100 percent natural ingredients".
Its key component is 5g of Hydrolysed Marine Collagen powder which is rich in Amino acids (5g providing 190mg Lysine), mixed with Vitamin A, C and E, which help contribute to the maintenance of normal skin, normal collagen formation and protection of the skin cells.
Known’s formula uses Liposomal Technology which its claims ensures 98% absorption of the Hydrolysed Marine Collagen and 85% absorption of the Vitamin C element.
Liposomal vitamins don’t use capsules or tablets to deliver nutrients to the body. Instead, the vitamins are encapsulated in ‘Liposomes’ - nano-sized fat bubbles that protect the integrity of the ingredients and allow them to quickly pass through the intestinal wall into the bloodstream.
The startup claims that encapsulating Vitamin C in Liposomes and combining it with a dose of Collagen supports a faster, more effective delivery of both of the key nutrients.
Additional active ingredients include pantothenic acid, flaxseed oil, pine bark extract and bilberry extract. All Known products are free from artificial colours, flavourings, GMO and preservatives.
