Webinar

Senior consumer needs – gearing products and marketing for the ‘young at heart’

14:15 1574259300 Local: GMT

Senior consumer needs – gearing products and marketing for the ‘young at heart’

Related categories: Healthy Ageing 2019

Now, with the global population getting older and an increasing number of over 50s in every country, the concept of healthy ageing has never been so important.

In this panel discussion, we’ll explore how to develop products and target them towards people who have additional nutritional needs but do not identify with the label "elderly" or "old people".

We’ll also discuss industry’s role in addressing these needs, as firms look to address the more mature consumer in a world where the marketing message treasures youth and vitality.

Speakers

Patrick Coppens Patrick Coppens Director Scientific and Regulatory Affairs
Food Supplements Europe

Peter Wennström Peter Wennström Founder & Senior Consultant
Healthy Marketing Team

Will Chu Will Chu Science and Technology Editor
NutraIngredients