Holobiome and Radicle Science launch large-scale gut-brain axis trial
The clinical trial involves more than 6,000 Americans and will investigate whether prebiotic formulations can improve mental wellness by targeting the gut microbiome.
Personalization & tech
NutraCast: Supplement companies should act on patents early to protect innovation
Dietary supplement companies should consider intellectual property protection early in product development to safeguard innovation and reduce risk of infringing existing patents, according to Peter Paredes and George Carrera, Jr. of Amin, Wasserman and...
FDA, industry outline priorities for dietary supplement modernization
As the US Food and Drug Administration (FDA) considers how to modernize dietary supplement oversight, Cara Welch, PhD, director of FDA’s Office of Dietary Supplement Programs, has emphasized the agency’s commitment to keeping pace with an evolving...
Trend tracker: AI’s pros and cons, healthspan new product launches and more
Check out trends in artificial intelligence (AI) and health supplement searches, new healthspan product launches and more in this round-up.
Elixinol Wellness to acquire Vitable amid global interest in personalized health
Elixinol Wellness Limited says there is strong global strategic interest and capital already flowing into the personalized, subscription health and supplement space, citing examples such as Procter & Gamble’s acquisition of Thorne HealthTech in August...
What will define the next era of nutra? Industry leaders weigh in at FNIS
The next five years of nutraceutical innovation could be defined less by a single breakthrough ingredient and more by the convergence of technology, nature, new delivery formats and changing consumer behavior, according to industry leaders at the Future...
6 reasons to attend the Nutra Healthspan Summit 2026
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
Which sports nutrition brands is AI recommending to consumers?
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
Trends tracker: Creatine for sports, peptides for beauty and more
Find out more about trends in sports performance ingredients, the rise of peptides in beauty-from-within supplements and more.
How systems biology is redefining hair wellness
For years, hair supplements largely focused on ingredients like biotin, collagen and botanicals aimed at supporting hair growth. Today, the category is evolving to incorporate emerging science in areas such as longevity, the microbiome, menopause and...
From R&D to retail: The philosophy behind YouTheory’s TikTok Shop
On the surface, YouTheory’s TikTok Shop looks like any other supplement brand’s: a carousel listing top-selling products, thousands of followers and nearly 1,000 repeat customers.
GNC: ‘Continuous iteration and forward motion are required to stay relevant’
A year after reformulating and redesigning its flagship Beyond Raw LIT pre-workout, GNC says the launch reflects a broader shift toward continuous innovation as consumers demand clinically backed ingredients alongside engaging product experiences.
Juno Bio opens lab, raises $3.8 million to advance vaginal microbiome testing
Juno Bio, known for its precision vaginal microbiome testing and multi-omics, has opened a sequencing laboratory in Oakland, California supported by funding from venture capital.
Suntory embarks on real-world evidence studies as part of NPD strategy
Suntory’s Institute for Science of Life is conducting a series of real-world evidence studies on its nutraceutical products as part of its new product development strategy.
NutraCast: How biotechnology is powering the lifemaxxing movement
From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.
‘Discovery is only the first step’: Brightseed CEO on AI’s next role in nutrition R&D
As artificial intelligence (AI) accelerates ingredient discovery, the next question is whether it can help companies avoid costly dead ends later in development.
Mintel: Muscle, ovarian and gut health emerge as key pillars of women’s longevity
The women’s longevity market is moving beyond surface-level appearance and toward a broader focus on healthspan, resilience and function, according to new research from Mintel.
CJ Wellcare makes advances in strain-specific prebiotics, personalized sleep care
South Korean company CJ Wellcare recently shared its research on strain-customized prebiotics to improve the viability and functional activity of lactic acid bacteria, and announced its partnership with a sleep tech start-up.
Function acquires SuppCo to connect supplement recommendations with health data
Function, a health platform that provides lab testing, imaging and personalized health insights, has acquired SuppCo, a supplement intelligence platform focused on helping consumers evaluate supplement quality and trustworthiness.
Holland & Barrett rebuilds Asia presence with DFI Retail Group
Holland & Barrett is returning to Singapore and entering more Asian markets through an exclusive partnership with DFI Retail Group – the parent company of retail pharmacy chains Guardian and Mannings.
NutraCast: Tingling-free beta-alanine opens up new opportunities in active nutrition
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling,...
Probiota Americas 2026: Healthspan, phages, prebiotics and weight management headline Day 2
Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...
NutraCast: How supplement brands can become the default answer in AI
Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...
Vitamin Shoppe COO on omnichannel and AI opportunities
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.
AI set to reshape nutra industry but success hinges on trust and oversight: Mintel
Artificial intelligence (AI) is expected to transform the nutraceutical industry, particularly in preventative health and accelerating innovation, but its success hinges on consumer acceptance and human oversight, says Yunn Lim, Senior Analyst, Food...
InsideTracker study highlights rise of biomarker-driven supplement personalization
Supplement recommendations are not just generic wellness add-ons — they’re biomarker-triggered interventions designed to drive sustained behavior change.
FDA flags eBay listing over GLP-1 claims in rare warning letter
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
Brand new: BioGaia, Calbee, Nestle, myBrainCo in the spotlight
See new developments from health and nutrition brands across Asia-Pacific, including BioGaia’s new product launch in China, Calbee’s personalized nutrition service in Singapore, myBrainCo to grow its pharmacy footprint and Nestle-NTU research partnership.
Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
Google to launch personalized nutrition app with S’pore microbiome firm
Singapore microbiome firm AMILI and Google are planning to launch a personalized nutrition mobile application at the end of April.
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
Nutricosmetics trends 2026: What brands need to know
We take a look inside the nutricosmetics boom to explore the science, trending formats and ingredients, and opportunities for future growth.
How microbiome science is reshaping the future of beauty innovation
Here’s what brands need to know about this growing area of new product development…
Women’s health: Are we entering an era of physiology-first formulation?
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Fueling the NFL: A look inside elite sports nutrition strategies
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
The growing role of toxicology in dietary supplement safety
As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At NOW Foods, that commitment includes employing a dedicated toxicologist, a role that...
NutraCast: The rise of personalized menopausal care in the supplement industry with SEASON34
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
How Bevi’s expansion strategy is driving revenue growth beyond the office
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
NutraCast: How AI is changing the way supplements are shopped and purchased
Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.
NutraCast: Dr. Coetzee on personalized nutrition, psychoneutrogenomics and why anaerobic bacteria is the next big thing
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
NutraCast: How Alethios is bringing clinical trials home
The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.
Fullscript brings Oura biometrics to practitioner-led supplement care
Fullscript, an online platform providing healthcare practitioners with the tools to create advanced supplement plans, announced that it will integrate biometric Oura Ring data as part of a more comprehensive care offering.
Tech start-up seeks to address ‘data blind spot’ in small intestine sampling
Probiota Pioneer Microvitality seeks to address data gaps with direct sampling from the small intestine using new ingestible capsule technology.
Are AI-powered wellness advisors the future of personalized nutrition? Thorne thinks so
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
One biohacker’s blueprint for healthspan optimization
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In data we trust: Elysium on building credibility in the longevity market
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
New NIH initiative boosts systems-based nutrition research
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Retail giant says timing is everything when it comes to product success
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.