News, Analysis & Insights on Nutrition, Supplements, and Health
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
Find out more about trends in sports performance ingredients, the rise of peptides in beauty-from-within supplements and more.
For years, hair supplements largely focused on ingredients like biotin, collagen and botanicals aimed at supporting hair growth. Today, the category is evolving to incorporate emerging science in areas such as longevity, the microbiome, menopause and...
On the surface, YouTheory’s TikTok Shop looks like any other supplement brand’s: a carousel listing top-selling products, thousands of followers and nearly 1,000 repeat customers.
A year after reformulating and redesigning its flagship Beyond Raw LIT pre-workout, GNC says the launch reflects a broader shift toward continuous innovation as consumers demand clinically backed ingredients alongside engaging product experiences.
Juno Bio, known for its precision vaginal microbiome testing and multi-omics, has opened a sequencing laboratory in Oakland, California supported by funding from venture capital.
Suntory’s Institute for Science of Life is conducting a series of real-world evidence studies on its nutraceutical products as part of its new product development strategy.
From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.
As artificial intelligence (AI) accelerates ingredient discovery, the next question is whether it can help companies avoid costly dead ends later in development.
The women’s longevity market is moving beyond surface-level appearance and toward a broader focus on healthspan, resilience and function, according to new research from Mintel.
South Korean company CJ Wellcare recently shared its research on strain-customized prebiotics to improve the viability and functional activity of lactic acid bacteria, and announced its partnership with a sleep tech start-up.
Function, a health platform that provides lab testing, imaging and personalized health insights, has acquired SuppCo, a supplement intelligence platform focused on helping consumers evaluate supplement quality and trustworthiness.
Holland & Barrett is returning to Singapore and entering more Asian markets through an exclusive partnership with DFI Retail Group – the parent company of retail pharmacy chains Guardian and Mannings.
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling,...
Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...
Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.
Artificial intelligence (AI) is expected to transform the nutraceutical industry, particularly in preventative health and accelerating innovation, but its success hinges on consumer acceptance and human oversight, says Yunn Lim, Senior Analyst, Food...
Supplement recommendations are not just generic wellness add-ons — they’re biomarker-triggered interventions designed to drive sustained behavior change.
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
See new developments from health and nutrition brands across Asia-Pacific, including BioGaia’s new product launch in China, Calbee’s personalized nutrition service in Singapore, myBrainCo to grow its pharmacy footprint and Nestle-NTU research partnership.
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
Singapore microbiome firm AMILI and Google are planning to launch a personalized nutrition mobile application at the end of April.
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
We take a look inside the nutricosmetics boom to explore the science, trending formats and ingredients, and opportunities for future growth.
Here’s what brands need to know about this growing area of new product development…
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At NOW Foods, that commitment includes employing a dedicated toxicologist, a role that...
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.
Fullscript, an online platform providing healthcare practitioners with the tools to create advanced supplement plans, announced that it will integrate biometric Oura Ring data as part of a more comprehensive care offering.
Probiota Pioneer Microvitality seeks to address data gaps with direct sampling from the small intestine using new ingestible capsule technology.
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
Women’s health was the most popular dietary supplement category in Australia this year.
“The gut requires a different strategy from much of the aging field,” said researcher Dr. Sean Gibbons at the recent Nutra Healthspan Summit.
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
Kolmar Korea is the only cosmetics company selected to lead an AI project funded by South Korea’s Ministry of Trade, Industry and Resources (MOTIR), aimed at driving next-generation manufacturing.
The herbal sector is facing unprecedented challenges—and opportunities—that could reshape how Americans access natural products.
SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom.
Bill Clark, PhD, has a vision for the supplement industry that he says could radically alter how products are vetted and sold.