Personalization & tech

NutraCast: How biotechnology is powering the lifemaxxing movement

NutraCast: How biotechnology is powering the lifemaxxing movement

By Danielle Masterson

From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.

Personalized nutrition enters its proof era

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Personalized nutrition enters its proof era

By Hui Ling Dang

As wearables and AI turn health tracking into a continuous feedback loop, Singapore-based Nutricode says the next phase of personalized nutrition will be defined less by tailored supplement recommendations and more by whether companies can prove those...

NutraCast: How supplement brands can become the default answer in AI

NutraCast: How supplement brands can become the default answer in AI

By Danielle Masterson

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Vitamin Shoppe COO on omnichannel and AI opportunities

Vitamin Shoppe COO on omnichannel and AI opportunities

By Stephen Daniells

The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.

Brand new: BioGaia, Calbee, Nestle, myBrainCo in the spotlight

Brand new: BioGaia, Calbee, Nestle, myBrainCo in the spotlight

By Tingmin Koe

See new developments from health and nutrition brands across Asia-Pacific, including BioGaia’s new product launch in China, Calbee’s personalized nutrition service in Singapore, myBrainCo to grow its pharmacy footprint and Nestle-NTU research partnership.

Fueling the NFL: A look inside elite sports nutrition strategies

Fueling the NFL: A look inside elite sports nutrition strategies

By Danielle Masterson

Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...

The growing role of toxicology in dietary supplement safety

The growing role of toxicology in dietary supplement safety

By Danielle Masterson

As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At NOW Foods, that commitment includes employing a dedicated toxicologist, a role that...

In data we trust: Elysium on building credibility in the longevity market

In data we trust: Elysium on building credibility in the longevity market

By Danielle Masterson

In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...

New NIH initiative boosts systems-based nutrition research

New NIH initiative boosts systems-based nutrition research

By Cassandra Stern

The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.