News, Analysis & Insights on Nutrition, Supplements, and Health
New product launches across Europe in May 2026 reveal trends for innovating with creatine format and formulation, fiber for sugar and bloat reduction, and a focus on all-natural botanical blends.
Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...
Strategic innovation consultancy Qina has launched a Food Health Ecosystem to improve data insights for those operating in personalized nutrition, with the aim to improve access to real-world, long-term data and drive evidence-based innovation.
Indian brand The Monday Bar looks to fill gaps in the local functional bars market by specifically targeting the issue of work stress and heavy mental load commonly faced by modern consumers.
Japanese cosmetics OEM company Baycosmetics has set up a health foods and supplements division after securing packaging materials that are facing shortage in the country.
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.
A new study using a personalized nutrition platform showed a strong engagement from participants and an increase in microbiome diversity after one month of guided recommendations.
Sirio Pharma is targeting growth in Australia’s gummy supplement market with the launch of a range of Therapeutic Goods Administration (TGA) compliant products.
From hybrid ‘mashups’ and functional gummies to creatine’s mainstream expansion and mounting pressure on whey protein supply, Nick Morgan, managing director of Nutrition Integrated, shared insights on the biggest trends shaping Vitafoods Europe 2026.
Australian functional food and snacking brand Fodbods is beefing up its protein range, with its latest launch focusing on meeting physical performance needs and being gut-friendly at the same time.
What started as a military solution for fatigue has evolved into one of the more unexpected formats in performance nutrition: Military Energy Gum (MEG). The chewable delivery system was originally developed for warfighters and has become the first gum...
The European Commission has updated its Novel Food Catalogue to clarify the regulatory status of olive-derived ingredients.
Dong-A Pharmaceutical, Orthomol’s partner in South Korea, has attributed its top-ranking multivitamin sales in the local market to brand credibility and product competitiveness.
The future of hydration is becoming increasingly personalized and multifunctional as it moves beyond sports into everyday wellness, Pharmalinea revealed during Vitafoods Europe.
Format fatigue was on the tip of everyone’s tongue at Vitafoods Europe last week (May. 5-7), and exhibitors did not fail to deliver genuinely innovative solutions to keep consumers’ tastebuds tingling, sometimes literally.
The $48M transaction reflects ongoing consolidation in the U.S. superfoods category.
There are still plenty of growth opportunities in India’s protein space despite the increasing number of new brands and products entering the market, according to ITC Foods.
The NutraIngredients Europe Awards crowned 16 worthy winners last night during a VIP party in Barcelona.
The BBB National Programs’ National Advertising Division (NAD) has referred Iron Rock Ventures LLC to regulatory authorities after the company did not confirm whether it would comply with recommendations to modify or discontinue certain advertising...
April’s NPD launches reveal sports nutrition brands working to overcome flavor and format fatigue, a range of RTD health shots, and category leaders shifting away from their hero ingredients.
With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.
Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.
A nutraceutical consultant hopes to elevate science-backed ingredients after creating an app which can analyze the scientific credibility, regulatory status, dose efficacy and ingredient interactions for any supplement on the market.
Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.
The Centre for Nutraceuticals is on a mission to ensure supplements marketed to women are actually researched in women, with a focus on the sports nutrition field in which just 4-13% of studies are conducted in females.
Yakult’s latest product launch Vitals is dairy-free, dropping its patented Lactobacillus strain for the first time since the brand’s entry into Europe.
A single dose of citrulline malate (CM) taken during recovery may slightly improve repeated sprint performance and reduce perceived effort in trained sprinters, according to research published in the journal Sports.
Women are the foundation of healthy families and prosperous economies as they make 80% of purchasing decisions and invest their salaries in loved ones, yet are still underrepresented in clinical trials. WINCEE aims to bring this to an end.
Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.
Aussie brand Savvy has released a ready-to-drink functional beverage targeted at reducing stress and anxiety while maintaining mental performance, which also responds to a growing need for menopause support among women.
A new Inner Beauty Zone focused on beauty-from-within products launched this week at in-cosmetics Global 2026 in Paris (14-16 April).
Indian firm Samarth Biorigins has opened a new facility dedicated to advanced and customized delivery systems to address the rising demand for nutraceutical ingredients with higher bioavailability.
Icelandirect’s solid dose manufacturing acquisition pushes the company’s established focus beyond lipid-based formulations and softgels.
Diversification in actives, formats, and distribution channels were highlighted by dietary supplement brands and ingredient suppliers in Anaheim, reflecting how consumer expectations for ingestible beauty continue to evolve.
An isomaltulose-based caffeinated beverage with l-theanine may cause less increase in blood glucose and insulin compared to a sucrose-based caffeinated beverage, without compromising cognitive and performance benefits.
The next generation of female consumers are demanding targeted solutions that can support their mental and physical wellbeing but there are clear education opportunities when it comes to stress, sleep and hormonal balance.
Drinking Italian-style coffee daily is linked to improved liver health, with benefits peaking at four to six cups, according to new research.
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
UK-based biotech firm Enbiosis is set to launch its ‘game changing’ digital twin platform which it claims will enable the fast creation of clinically credible, AI-powered gut health formulations.
New product launches in March included the ‘UK’s first’ nootropic creatine soda, a multitude of magnesium innovations, a hormonal support botanical blend and more.
Qura Creatine, a new “challenger ingredient brand”, is aiming to disrupt the premium creatine market with its ultra-pure, soluble and transparent white label solution.
NutraIngredients is pleased to announce the finalists for the NutraIngredients Europe Awards 2026... The winners will be celebrated at the industry party of the year in Barcelona in May.
Nutraceutical manufacturer Siro Europe has launched a new patented supplement delivery format designed to make it easier to incorporate lipid-based ingredients into chewable formats.
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
Oobli’s CEO is betting on protein-based sweetness to cut sugar at scale, but the shift raises uncomfortable questions for regulators, manufacturers and the supply chain
Clöud Café has launched its coffee and matcha offerings at Ulta Beauty as alternative to leading collagen RTD products and marking the company’s first placement inside a US beauty specialty retailer.