North America

May Launch Pad: Energy, portability and skin for the win

May Launch Pad: Energy, portability and skin for the win

By Danielle Masterson

This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.

NutraCast: How supplement brands can become the default answer in AI

NutraCast: How supplement brands can become the default answer in AI

By Danielle Masterson

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Vitamin Shoppe COO on omnichannel and AI opportunities

Vitamin Shoppe COO on omnichannel and AI opportunities

By Stephen Daniells

The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.

Senate bill would let HSAs & FSAs cover dietary supplements

Senate bill would let HSAs & FSAs cover dietary supplements

By Stephen Daniells

Senators Kevin Cramer (R-ND) and John Curtis (R-UT) have introduced the Dietary Supplements Access Act to amend the Internal Revenue Code to recognize dietary supplements as qualified medical expenses eligible for reimbursement through Health Savings...

Jenerise launches precision-grade creatine monohydrate

Jenerise launches precision-grade creatine monohydrate

By Olivia Haslam

Creatine innovation and education company Jenerise has launched a ‘precision-grade’ creatine monohydrate that seeks to raise creatine quality-standards across the dietary supplement market.

Indian high court grants interim stay on ashwagandha leaf ban

News in brief

Indian high court grants interim stay on ashwagandha leaf ban

By Asia Sherman

The Karnataka High Court in Bangalore has temporarily stayed the Indian government’s restriction on the use of ashwagandha leaves issued last month after industry stakeholders challenged the rationale behind the blanket ban.

Behind the scenes tour: From ingredients to the shelf

Behind the scenes tour: From ingredients to the shelf

By Danielle Masterson

A recent tour through several facilities in Tempe, Arizona, offered a behind-the-scenes look at the dietary supplement industry. From raw ingredient sourcing and testing to formulation, manufacturing and finished products, what ultimately reaches store...

NutraCast: How Nutrify C-Suite SumFlex is redefining industry events

NutraCast: How Nutrify C-Suite SumFlex is redefining industry events

By Danielle Masterson

As India’s nutraceutical sector continues to accelerate onto the global stage, the upcoming Nutrify C-Suite SumFlex Summit in Mumbai is positioning itself less as a traditional conference and more as a high-level working boardroom for industry leaders.

Canada update: Red tape reduction in the natural health products sector

Guest column

Canada update: Red tape reduction in the natural health products sector

By Sonia Parmar, Vice President, Government Relations & Regulatory Affairs, Canadian Health Food Association

Canada’s natural health products (NHP) sector, referred to as dietary supplements in the United States, continues to face a persistent gap between policy intent and operational reality.

Health Canada publishes prebiotics monograph

Health Canada publishes prebiotics monograph

By Stephen Daniells

Health Canada’s Natural and Non-prescription Health Products Directorate (NNHPD) has published a monograph for prebiotics, establishing a clear set of rules and the basis for health claims in Canada.