Across the Nutraverse: Microbiome investments, B6 concerns, functional marine ingredient innovation
Catch up with our weekly round-up of key news from across the Nutraverse.
Vitamins & minerals
Vitamin K2-7 may slow progression of coronary artery calcification
Gnosis by Lesaffre’s branded form of vitamin K2, menaquinone-7 (K2-7), may slow the progression of coronary artery calcification, according to new research published in JAMA Cardiology.
Winter warmer: Berocca broadens immune support options with hot-and-cold effervescent
Berocca Australia has launched an effervescent product that can be consumed both hot and cold, to meet growing consumer demand for new ways to support immunity.
CGM for your pants? How a continuous gas monitor could level-up gut health supplements
Scientists behind the first wearable device designed to measure human flatulence say their tech will differentiate between the gut health products that work, and those that don’t.
Health and wellness brands take center stage on Times 100 list
Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.
HTBA’s vitamin b12 could improve cycling performance
Short-term supplementation with a vitamin B12 (methylcobalamin)-based formulation from HTBA alters key markers of anaerobic performance and cognitive response in amateur cyclists, according to new research.
Holland & Barrett rebuilds Asia presence with DFI Retail Group
Holland & Barrett is returning to Singapore and entering more Asian markets through an exclusive partnership with DFI Retail Group – the parent company of retail pharmacy chains Guardian and Mannings.
PCOS becomes PMOS: A ‘genuine opportunity’ for industry
Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.
Experts call for shift in sleep supplements and cognitive health research
Industry experts at Vitafoods called for a fundamental rethink of how sleep is understood and treated, urging the nutrition sector to move beyond simplistic sleep tracking and symptom-based approaches toward a more integrated, systems-based model of...
Mintel reveals top taste trends driving food and beverage formulation
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.
May NPD Launchpad: Innovations highlight creatine+, fiber and botanical blends
New product launches across Europe in May 2026 reveal trends for innovating with creatine format and formulation, fiber for sugar and bloat reduction, and a focus on all-natural botanical blends.
Qina launches Food Health Ecosystem to improve access to real-world data
Strategic innovation consultancy Qina has launched a Food Health Ecosystem to improve data insights for those operating in personalized nutrition, with the aim to improve access to real-world, long-term data and drive evidence-based innovation.
Study: Calcium and vitamin D offer no meaningful benefits for falls and fractures
Based on clinically meaningful thresholds, calcium, vitamin D, or combined supplements offer “little to no benefits” on fracture and fall prevention, says a large review published in the BMJ.
May Launch Pad: Energy, portability and skin for the win
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.
Personalized nutrition platform shows promising results on behavior and gut health
A new study using a personalized nutrition platform showed a strong engagement from participants and an increase in microbiome diversity after one month of guided recommendations.
Magtein wins NI Award for brain health research innovation
Threotech’s Magtein Brain Magnesium Research Program won NutraIngredients’ Nutrition Research Project Award for combining mechanistic neuroscience with human trials.
Trendspotting at Vitafoods Europe: Mashups, hybrids and the industry’s new pillars
From hybrid ‘mashups’ and functional gummies to creatine’s mainstream expansion and mounting pressure on whey protein supply, Nick Morgan, managing director of Nutrition Integrated, shared insights on the biggest trends shaping Vitafoods Europe 2026.
Across the Nutraverse: FDA leadership shake-up, NMN in the EU, TetraSOD in the USA
Catch up with our weekly round-up of key news from across the Nutraverse.
NAD decision on magnesium gummies raises questions around compound weight claims
The ruling adds to broader industry discussion about how mineral forms and elemental nutrient amounts are communicated to consumers.
TopGum completes PLD gummy manufacturing acquisition
The deal gives the Israeli functional gummy company its first manufacturing site in the United States and expands its capabilities in pharmaceutical-grade gummies.
EFSA issues positive safety opinion on EffePharm’s NMN
The European Food Safety Authority (EFSA) has issued a positive safety opinion on EffePharm’s β-NMN (nicotinamide mononucleotide), moving the novel food within reach of EU approval.
Nexira launches PMS ingredient for menstrual pain and mood
French ingredient supplier Nexira has launched a “holistic and clinically substantiated” ingredient for premenstrual syndrome (PMS).
Orthomol’s booming South Korea sales attributed to brand credibility, product competitiveness
Dong-A Pharmaceutical, Orthomol’s partner in South Korea, has attributed its top-ranking multivitamin sales in the local market to brand credibility and product competitiveness.
PharmaLinea rides surge in functional hydration demand
The future of hydration is becoming increasingly personalized and multifunctional as it moves beyond sports into everyday wellness, Pharmalinea revealed during Vitafoods Europe.
Daily vitamin D chocolate wafer achieves sufficiency in three months, study suggests
Daily supplementation of vitamin D3 at doses of 400–800 IU consumed as a chocolate wafer for 12 weeks significantly improved serum 25(OH)D concentrations in vitamin D-deficient young Indian women, according to a new study.
Formats to chew over: From fizzy bits to chocolate sticks, snowmelts to smoothies
Format fatigue was on the tip of everyone’s tongue at Vitafoods Europe last week (May. 5-7), and exhibitors did not fail to deliver genuinely innovative solutions to keep consumers’ tastebuds tingling, sometimes literally.
David Beckham’s IM8-Inter Miami deal signals shift toward equity-based sports nutrition partnerships
Under the agreement, IM8 becomes Inter Miami’s exclusive official health supplements partner, while the club will also take an equity stake in parent company Prenetics Global Limited.
NutraIngredients Europe Awards 2026 winners announced!
The NutraIngredients Europe Awards crowned 16 worthy winners last night during a VIP party in Barcelona.
RTC: 5-MTHF matches folic acid while lowering unmetabolized folic acid in prenatal vitamins
Despite folic acid remaining the recommended form for early pregnancy, manufacturers are increasingly turning to 5-MTHF as questions persist about excess intake and metabolism.
Review positions early-life nutrition as ‘systems-level’ intervention
Early-life nutrition may play a broader role in development than typically reflected in prenatal and infant supplement strategies, says a new review by scientists from SmartyPants Vitamins.
April NPD Launchpad: Health shots and flavor fatigue solutions
April’s NPD launches reveal sports nutrition brands working to overcome flavor and format fatigue, a range of RTD health shots, and category leaders shifting away from their hero ingredients.
Vitafoods show floor preview: Exhibitors 0-Z
With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.
Vitafoods Europe show floor preview: H-N
Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.
Transparency tech: New app reveals supplement ingredient credibility
A nutraceutical consultant hopes to elevate science-backed ingredients after creating an app which can analyze the scientific credibility, regulatory status, dose efficacy and ingredient interactions for any supplement on the market.
Fasting mimetic may improve cardiometabolic health markers: RCT
A dietary supplement containing spermidine, nicotinamide, PEA and OEA may improve cholesterol levels, hunger measures and daily ratings of hunger and appetite, says a new study.
Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Findings suggest clinical validation may play a key role in determining which supplements gain traction in a crowded marketplace.
Vitafoods show floor preview: Exhibitors A–G
Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.
Could folic acid fortification improve allergy rates in Croatian children?
Folate status may be associated with paediatric allergic outcomes, according to research published in Nutrients.
myBrainCo partners pharmacy veteran to gain ground in new sales channel
Australian supplements brand myBrainCo is partnering StirlingFildes Plus to leverage the latter’s connections in the pharmacy industry, a sector it is looking to establish a foothold in.
Spate: US supplement market is moving toward a ‘symptom-first’ consumer
Shifting consumer behavior, including targeted health concerns and rapid growth in personalized formats, is driving growth across US supplement categories, with custom probiotics emerging as a key trend, according to Spate.
Vitamin K2 may influence neuromuscular signaling: RCT
Supplements of vitamin K2 may exert positive neuromuscular changes in older adults, says a new study using Balchem’s K2VITAL ingredient.
TRIP expands night-time portfolio with CBD-free sleep range
UK-based CBD drinks brand TRIP has expanded its night-time offering with the launch of new Dream Gummies and Dream Powder, formulated without the brand’s flagship ingredient.
FTC order in TruHeight case signals scrutiny of height claims and incentivized reviews
The Federal Trade Commission’s (FTC) action against TruHeight is providing the dietary supplement industry with a detailed look at how the agency is approaching claim substantiation, youth-targeted marketing and consumer review practices, combining...
Women’s health brand Valerie abandons ‘perimenopause’ label to expand audience
Women’s health supplement brand Valerie is dropping the term ‘perimenopause’ from its marketing, arguing that the label may be preventing women from recognising their symptoms and accessing support.
Centre for Nutraceuticals designing clinical trials for active women
The Centre for Nutraceuticals is on a mission to ensure supplements marketed to women are actually researched in women, with a focus on the sports nutrition field in which just 4-13% of studies are conducted in females.