NOW’s testing of vitamin C gummies on Amazon returns ‘deeply disappointing results’
Natural product manufacturer NOW tested 25 vitamin C gummy supplements sold on Amazon. Of these, only 13 met label claim, and 12 had nearly no detectable vitamin C.
Vitamins & minerals
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
Growth Asia Summit 2026
Swisse lists hormonal health, perimenopause as women’s health priority areas
Women’s health is today a key priority category for Swisse, with hormonal health and perimenopause support being crucial areas where innovation opportunities lie.
Nicotinamide riboside may improve muscle-specific marker of biological aging: Analysis
Supplementation with nicotinamide riboside may reduce muscle epigenetic age acceleration measured by the Muscle Epigenetic Age Test (MEAT) clock, according to a newly published analysis of data from past clinical studies.
Study reveals poor knowledge of drug-supplement interactions among health practitioners
Healthcare professionals in Portugal may be ill-equipped to identify potential drug-supplement interactions, according to new findings, with researchers calling for better training and clearer clinical protocols.
Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
Role models rebranded: AG1 kicks off first football collaboration
AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.
Polish research suggests ‘aggressive advertising’ deepens supplement confusion
A new study from the National Research Institute in Poland argues consumer education campaigns are needed to combat the widespread belief promoted by ‘aggressive advertising’ that dietary supplements have therapeutic effects.
Sports nutrition experts discuss ‘more is better’ mindset following life-threatening overdose report
The sports nutrition industry has a responsibility to tackle the ‘more is better’ mindset through appropriate limits and warnings, experts warn, following a life-threatening case of supplement stacking and over-consumption.
FSSAI sends notice warning against the use of NMN in supplements
Nicotinamide mononucleotide (NMN) is an unapproved ingredient, the Food Safety and Standards Authority of India (FSSAI) has stated in a notice sent to two companies based in Gujarat, India.
NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends
As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.
Scientists and nutrition experts call for increased vitamin D threshold to “wake up officials”
The threshold for vitamin D deficiency in the UK should be doubled in order to rouse officials to take a preventative approach to health, according to a newly published paper by the health and nutrition expert working group ‘Act Now Vitamin D’.
Nutra Healthspan Summit: First speakers announced!
The Nutra Healthspan Summit will land in London once again this November, bringing together leading academics, innovators, analysts and practitioners in the longevity space.
Review highlights tocotrienols for long-term neurovascular health
A new paper has highlighted the growing importance of sleep quality in supporting the brain’s natural vasculoprotective capacity, and tocotrienols, a member of the vitamin E family, as a promising nutritional candidate for supporting neurovascular health.
July NPD Launchpad: Mind and body performance, gut loving extensions, and accessible protein
July’s NPD launches include extensions to gut loving line-ups, creatine and carbs to support the mind and muscles, a fresh partnership offering from Vimto and Myprotein.
Nutrafol study shows gains in overlooked growth metric
Researchers say the findings could broaden how the nutrition industry measures efficacy, with faster hair growth adding to more established endpoints such as density and shedding.
Valerie founders put business up for sale in attempt to save promising women’s health brand
UK-based women’s health brand Valerie is on the hunt for a new buyer after struggling to raise the capital needed for the brand’s next stage of growth.
Growth Asia Summit 2026
Closing the gap: Women’s health remains unmet need – H&H Group
Health and Happiness Group (H&H Group) weighs in on the gaps in women’s health, how the narrative is changing, and its efforts in addressing unmet needs.
AG1 study finds greens powder increases circulation of multiple micronutrients
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
FTC finalizes TruHeight order over supplement growth claims
In response, TruHeight stated it has already implemented broader compliance measures, including external regulatory oversight and updated review policies.
Inside the menopausal brain: Heights launches MRI study into nutrition and cognitive health
Heights is applying advanced neuroimaging to explore how targeted nutrition may support the brain during menopause.
Creatine, GLP-1s, gut health and sleep: How storytelling opens new opportunities in sports nutrition
As the lines blur between sports nutrition and wellness, demand for traditional performance ingredients is booming. But sports nutrition brands are increasingly challenged by niche specialists that excel at emotive storytelling and lifestyle positioning.
UK’s Novel Foods Experts Network expands across Europe
The UK’s Novel Foods Experts Network (NFX UK) has secured $650,000 to strengthen its innovation ecosystem and expand its support across Europe.
July Launch Pad: Gummies target specialized health needs
This month’s launches underscore the growing role of gummies as a delivery format for increasingly targeted health solutions, from vaginal probiotics and mood support to men’s vitality. At the same time, brands are expanding into liquid and powdered...
July 16: Join our beauty-from-within webinar
It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.
Natural Foundation Supplements tackles trust gap through batch-by-batch verification
With concerns around supplement quality and label accuracy continuing to challenge the sector, UK-based NF Supplements is betting on batch-by-batch third-party testing and radical transparency as a way to stand out in an increasingly crowded market.
Researchers uncover impacts of UPF intake on the microbiome
Higher consumption of ultra-processed food (UPF) correlates with poorer diet quality, higher sugar intake, lower mycobiome richness, and potentially altered cardiometabolic function, according to newly presented data.
Airborne lawsuit tests front-of-pack dosage claims
The case highlights how consumer perception can lead to false advertising allegations, even when labels comply with FDA requirements.
Save the date! Sports & Active Nutrition Summit Europe returns for 2026
NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) will return for 2026, with this year’s iteration taking place in London on November. 9, 2026.
Icle Time bolsters position in children’s height growth category with renewed products
South Korean health functional food brand Icle Time says it has further strengthened its position in the children’s height growth category following the launch of two renewed products in its premium line in April.
Bone-support supplement combined with electromagnetic therapy could improve healing
A new study suggested that nutraceutical supplementation in patients undergoing pulsed electromagnetic field (PEMF) therapy for wrist fractures may be associated with improved early clinical outcomes.
Healthplex Expo 2026 (HNC 2026)
Solara Labs seeks partner in China to build on gains and accelerate growth
Florida-based dietary supplement manufacturer Solara Labs is seeking a partner in China that can build on the momentum of its high-performing products and accelerate growth in the market.
June Launchpad: Innovations in hormone support, the mind, gut health and beauty
June’s NPD activity in Europe points to sustained demand for biotics, adaptogens, fiber and collagen, with brands targeting sleep and hormonal support, gut health and beauty benefits.
Time for self-regulation: EHPM launches influencer marketing guidelines
The European Federation of Associations of Health Product Manufacturers (EHPM) has unveiled new guidance for influencers and food business operators working in the supplement sector.
Study highlights knowledge gaps in pregnancy nutrition needs
An exploratory study in Germany found ambiguity and knowledge gaps about micronutrients in both pregnant women and their healthcare providers, particularly regarding vitamin B12.
Lyma launches ‘four-dimensional’ greens powder to ‘restore biological foundations’
Premium wellness and biohacking brand Lyma enters the green drinks category with ID², its first ingestible launch in five years.
The business of longevity: How to win the credibility game
Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...