Europe
August NPD Launchpad: Higher dose creatine, niche target markets, protein and healthspan in focus
This month’s new product launches highlight the drive to deliver cognitive health focused creatine solutions, an unabating interest in protein innovation and an overarching focus on healthspan support.
Study suggests multi-component blend as monacolin alternative amid impending EU ban
Adults with low to moderate cardiovascular risk who took a monacolin-free combination nutraceutical for 12 weeks improved their lipid profiles, homocysteine levels and metabolic syndrome status, according to a new study published in Nutrients.
B12 campaign calls on industry to tackle UK awareness gap
The UK’s B-12 Alliance will take to parliament on September 10 as part of its campaign to raise awareness of widespread vitamin B12 deficiency and improve diagnosis and treatment in the UK.
Creatonics targets female-focused longevity with day and night creatine blends
Co-founded by an Olympic gold medalist and biomedical researcher, Creatonics launched this month with a female focused day and night creatine bundle aiming to provide 24-hour support for women in midlife and beyond.
GymBeam builds European footprint through AI, robotics and sports nutrition staples
Sports nutrition retailer and brand GymBeam claims to have established itself as the largest European retailer of supplements after investing in warehouse robotics, AI and delivering on trends for sports nutrition, GLP-1 support and longevity.
Combining L-carnosine and L-tyrosine may give footballers the edge: New data
New research suggests that pairing the physical buffering capacity of L-carnosine with the cognitive support of L-tyrosine significantly mitigates post-exercise fatigue and boosts passing accuracy in professional players.
New sleep brand bets on underserved night shift workers
UK-based start-up Noctiva Health is making its debut with a new sleep supplement targeted at night shift workers.
Pollen extract combination may improve menopause symptoms and bone health
Purified pollen cytoplasm(PCP), vitamin D and vitamin K2 may help reduce hot flashes and improve physical and mood-related menopause symptoms while supporting bone health, according to a new study published in Nutrients.
Zooki brings liposomal solution to cellular health sphere
Liposomal supplement brand Zooki has entered the cellular health sphere with the launch of an NAD+ product targeting consumers intimidated by the science-heavy category.
EU Novel Food Catalog update on Echinacea exposes lack of clarity
The EU has confirmed that traditional Echinacea roots, herbs and teas are non-novel, but uncertainty remains around flowers, whole-plant preparations and the species Echinacea pallida.
Maurten’s personalized high-carb plan fuels Tour de France Femmes win
Sports nutrition brand Maurten has revealed the high-carbohydrate fueling strategy that helped Demi Vollering secure her second Tour de France Femmes title.
Tonic enters creatine contest with efficacy-focused brain support blend
UK-based supplement brand Tonic Health has launched a brain health focused creatine blend catering to demand for convenient solutions with efficacious doses.
Microbiome modulation beyond digestion: Four emerging opportunities
The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.
Whey protein pricing: An insider’s view on business strategy
From gym-goers to GLP-1 users, consumers have never been more interested in protein. But as the ingredient moves further into mainstream formulations, record whey prices have prompted the exploration of alternatives, raising questions about what can...
Scallop-derived plasmalogens show promise for cognitive function
Older adults showed improved cognitive scores when taking a supplement containing scallop-derived plasmalogens (sPls) compared with placebo, according to a new study.
ASA ruling on blurred reviews reveals strict criteria on claims
A new ruling from the Advertising Standards Authority (ASA) over The Turmeric Co.’s use of blurred customer testimonials reinforces the agency’s strict stance on disease claims, reminding the industry that even implied treatment claims are off-limits.
Across the Nutraverse: Proposed GRAS changes, FFCs in Japan, hair growth supplements surge, Verb’s postbiotic efficacy
Catch up with our weekly round-up of key news from across the Nutraverse.
Research builds evidence for gut-muscle axis and proposes AI sarcopenia prediction tool
Probiotics may help protect muscle health in older adults, while a predictive AI model could help identify people at higher risk of sarcopenia, according to a new study.
Growth Asia Summit 2026
Swisse lists hormonal health, perimenopause as women’s health priority areas
Women’s health is today a key priority category for Swisse, with hormonal health and perimenopause support being crucial areas where innovation opportunities lie.
Nicotinamide riboside may improve muscle-specific marker of biological aging: Analysis
Supplementation with nicotinamide riboside may reduce muscle epigenetic age acceleration measured by the Muscle Epigenetic Age Test (MEAT) clock, according to a newly published analysis of data from past clinical studies.
Microalga extract shows promise for fatigue through mitochondrial function
Freshwater microalga extract shows anti-fatigue effects by boosting antioxidant defences and mitochondrial function in new animal research published in Frontiers in Nutrition.
From weight loss shakes to wellness routines: SlimFast repositioned with new look and NPD
SlimFast is transforming from a heritage weight management brand into an everyday wellness business in response to the GLP-1 boom, with NPD launches focused around creatine, collagen, protein and fiber.
AB-Biotics and Kaneka Probiotics’ blend may improve multiple menopause symptoms
A probiotic blend developed by AB-Biotics and Kaneka Probiotics may help improve menopause-related symptoms and quality of life in peri- and postmenopausal women.
Combination supplement may improve football performance
Supplementing caffeine, taurine and phosphatidylserine may improve cognitive and performance-related outcomes in footballers, initial data suggests.
Study reveals poor knowledge of drug-supplement interactions among health practitioners
Healthcare professionals in Portugal may be ill-equipped to identify potential drug-supplement interactions, according to new findings, with researchers calling for better training and clearer clinical protocols.
Role models rebranded: AG1 kicks off first football collaboration
AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.
Could soaring whey prices make infant formula even more expensive?
Will the use of whey in trending foods and beverages have a knock-on effect on essential categories?
Acute intake of Cargill’s postbiotic EpiCor rapidly alters immune markers
A single dose of the yeast-derived postbiotic EpiCor may rapidly influence immune activity within hours of consumption, according to new research funded by Cargill.
Danone reports H1 sales boost despite infant formula recall incident
Global food giant Danone has reported closing a ‘solid’ first half of the year, with sales up in its specialized nutrition division despite the infant formula recall earlier this year.
Polish research suggests ‘aggressive advertising’ deepens supplement confusion
A new study from the National Research Institute in Poland argues consumer education campaigns are needed to combat the widespread belief promoted by ‘aggressive advertising’ that dietary supplements have therapeutic effects.
Proprietary turmeric extract improves orientation and attention scores in 24-week cognitive trial
A dual-extracted Curcuma longa extract (CLE) focusing on active sesquiterpenoids rather than curcuminoids showed promising results on cognitive scores in a new study published in Frontiers in Nutrition.
Body weight may influence coffee’s effects on heart and metabolic health
Lower BMI may be associated with greater activation of metabolic pathways linked to cardiovascular health following caffeinated coffee consumption, according to new research.
Probiotic may boost mood and emotional health for older adults: RCT
Daily supplementation with Pediococcus acidilactici PA53 may improve gastrointestinal health, sleep quality, and happiness scores in older adults, says a new study from China.
Meta-analysis counters prevailing belief that omega-3s increase risk of atrial fibrillation
Low-dose omega-3 supplementation may not be associated with an elevated risk of atrial fibrillation (AF), according to a new large-scale study.
Sports & Active Nutrition Summit Europe: More unmissable speakers join the agenda
The Sports & Active Nutrition Summit Europe will take place in London this November, bringing together the industry’s leading academics, practitioners, innovators and analysts.
Precision synbiotic outperforms probiotics alone for toddler gut-immune health
Combining the human milk oligosaccharide (HMO) 2’-FL with specific Bifidobacterium strains creates a synergistic effect that significantly reduces infectious and atopic disease risk in toddlers, according to new multi-center trial data.
Hop extract study moves beyond appetite to body composition
A hop-derived nutraceutical may help adults with overweight lose body fat while maintaining muscle mass, according to a 24-week randomized controlled trial that researchers say expands the evidence supporting non-prescription weight-management ingredients.
Sports nutrition experts discuss ‘more is better’ mindset following life-threatening overdose report
The sports nutrition industry has a responsibility to tackle the ‘more is better’ mindset through appropriate limits and warnings, experts warn, following a life-threatening case of supplement stacking and over-consumption.
Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal
Catch up with our weekly round-up of key news from across the Nutraverse.
Beetroot juice: New study details muscle performance benefits
Preliminary findings from a small-scale study highlighted beetroot juice’s potential to improve low- and moderate-velocity muscle contractions.