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Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

getty | wildpixel

Probiotic may reduce ADHD symptoms in children with Tourette's

By Nikki Hancocks

A new study analysing the impact of a probiotic on the symptoms of children with Tourette syndrome has concluded that probiotics do not have tic-reducing effects but may have benefits on comorbidities such as attention deficit and hyperactivity disorder...

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October Launch Pad

By Danielle Masterson

This month has a variety of offerings for all ages, from probiotics for the tiniest guts to a formulation for menopausal support.

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