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Ahiflower, hemp, monk fruit headline new product launches

By Danielle Masterson

Despite the cancellation of Natural Products Expo West, many brands are pushing ahead and insisting the show must go on. From supplements for first responders to multivitamins for babies, the latest products to launch offer something for everyone.

Probi and Viva5 announces joint probiotic venture

Probi and Viva5 announces joint probiotic venture

By Will Chu

Swedish-based firm Probi and Viva5 Group are to enter into a partnership that looks to focus on developing a range of probiotic-based products for the functional food and beverage sector.

The founders of Vous Vitamins said their goal was to eliminate confusion in the choice of the correct multivitamin.  Getty Images

New personalized vitamin firm aims at simpler, safer formulas

By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.

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Bergstrom Nutrition appoints new CEO and President

By Nikki Hancocks

Today Bergstrom Nutrition, the world’s leading and largest manufacturer of methylsulfonylmethane (MSM), OptiMSM, announces Adrian Polliack, PhD as its new president and CEO.

NutraCast Podcast: Nina Mullen on Hilma's 'clinical herbal' category

NutraCast Podcast: Nina Mullen on Hilma's 'clinical herbal' category

By Danielle Masterson

After looking in her medicine cabinet and finding that the natural options weren’t backed by science and science-backed products weren’t clean label, Nina Mullen and her two co-founders, Hilary Quartner and Lily Galef, came up with the brand Hilma.

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