The sports nutrition category has undergone significant change in recent years, as many new non-core consumers are seeking out the products. This has coincided with increased regulatory scrutiny and calls for greater transparency, says the COO of ProSupps.
Mitsubishi Gas Chemical Company’s ingredient BioPQQ has been used in the healthy aging space for more than a decade. This year, the company has been ramping up efforts to increase awareness of the ingredient’s sports benefits.
Increased consumer awareness around probiotics – linked to an ever growing body of benefits – is opening up new markets around the world, with China booming and new opportunities in Latin America, says George Paraskevakos, executive director of the International...
Despite the equivocal reports in the mainstream media of the recently released omega-3s trials, the huge statistical power of the studies means the promising secondary endpoints can be trusted, experts say.