Markets and Trends

Getty | MonkeyBusinessImages

Personalised nutrition: How can brands tap into the trend?

By Nikki Hancocks

Consumers are increasingly demanding more ownership of their health and advances in technology are allowing them to do so but how can companies tap into this trend for personalised and digital health? Market research provider Euromonitor International...

KO Kombucha at the Probiota fermented foods showcase

Editor's Spotlight: Startup Focus

Kefir and kombucha going mainstream but science is yet to ferment

By Nikki Hancocks

The mass market is already convinced that fermented food and drink is healthy but the more mass produced these products become the less likely they are to offer health benefits, meaning consumers could lose faith, so better science and education are needed...

Getty | Kerkez

Editor's spotlight: Startup Focus

Entrepreneur's view: The exciting and dangerous world of nutrition innovation

By Nikki Hancocks

After graduating from Cambridge University with a degree in Social and Political Studies, Sasha Watkins didn't expect she’d end up an award-winning dietitian and food tech entrepreneur running three - soon to be four - nutrition focused companies.

Lumina Intelligence

Lumina: More and better reviews key to online success

By Hank Schultz

Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.

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