New digital technologies, the rise of bloggers and social influencers, and ever-evolving consumer demographics are driving huge changes in the way nutrition products are bought, sold and marketed, say experts ahead of Vitafoods Europe.
The United Natural Products Alliance, a trade association for the dietary supplement industry, has signed memoranda of understanding agreements with three single-ingredient associations and their administrative umbrella, the Trust Transparency Center.
Nutrition and functional food companies must seriously consider using social media sourced real-world evidence to substantiate claims, rejuvenate branding and connect better with consumers, says the CEO and founder of Orbital Media.
The often-quoted message that "everyone gets everything they need by eating a healthy diet" is clearly not true, says Tieraona Low Dog, MD, but testing for micronutrient deficiencies / status in primary care remains very limited.
The “beauty from within” concept, inextricably linked with ingestible skin care and nutricosmetics, is now underlining an anti-ageing element to consumers adopting a healthier and more active lifestyle.
As GOED enters a new era under new executive director Ellen Schutt, the goal will be to maintain the group’s already considerable momentum, expand outreach and the group's membership base, and to prepare for the impending release of data from a high-profile,...