Markets and Trends

Active Nutrition Summit: First speakers revealed!

Active Nutrition Summit: First speakers revealed!

By Nikki Hancocks

As we come close to the Early Bird ticket deadline for NI's Active Nutrition Summit 2023, we reveal some of the first confirmed speakers to join the agenda, which is already packed with diverse and engaging content.

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Podcast: Ensuring the continued success of the postbiotic market

By Olivia Brown

Aubrey Levitt, CEO and co-founder of Postbiotics Plus Research, speaks to NutraIngredients about the current market growth of postbiotics, but underlines the key areas that should be addressed by the industry to ensure the continued success of the category....

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Nestle targets mitochondria to support healthy aging

By Olivia Brown

Nestle health science has focussed its research and development work on the healthy aging category, predicting a “tsunami of metabolic conditions” for the future of public health.

Vitafoods 2023 highlights: Sustainability

Vitafoods 2023 highlights: Sustainability

By Olivia Haslam

Prioritising sustainability is a necessary step towards building a more resilient food system for future generations, and one which many companies at Vitafoods 2023 were keen to acknowledge.

NutraCast: Intake Health’s device that measures hydration in real-time

NutraCast: Intake Health’s device that measures hydration in real-time

By Danielle Masterson

Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company...

Vitafoods 2023 Highlight: Holistic Health

Vitafoods 2023 Highlight: Holistic Health

By Olivia Haslam

Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

Goodrays

Editor's Spotlight: Startup Focus

Startup Goodrays creates “CBD for every occasion”

By Olivia Brown

UK-based startup Goodrays is seeking to bring the benefits of CBD to multiple consumer occasions throughout the day with its wide range of oils, gummies, and drinks.

Pomegranate extract may benefit eye health, study finds

Pomegranate extract may benefit eye health, study finds

By Olivia Brown

A new study suggests that Euromed S. A.’s pomegranate extract, Pomanox (PMX), may exhibit significant anti-inflammatory benefits within an in vitro model of human reconstituted corneal epithelial cells.

Key themes from Vitafoods 2023

Key themes from Vitafoods 2023

By Nikki Hancocks

Innovation themes seen on the exhibitor floor at Vitafoods Europe this week (May 9-11) included women's health, cognitive health, innovative formats, gut health, and beauty-from within.

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Pill fatigue: key hurdles in alternative formats

By Olivia Haslam

Pill fatigue and demand for convenience fuels innovation in alternative delivery formats, but efficacy and cost are significant hurdles, according to a Vitafoods Insights’ market innovations report.

GettyImages - Asperation / Ross Woodhall

Making metabolic health fun and futuristic

By Olivia Haslam

When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.

Image courtesy of Ritual

Ritual makes entry into skincare category

By Danielle Masterson

The company, known for its traceable ingredients, said the move not only marks a new category for the brand, but also revamps how skincare is viewed.

April Launch Pad

April Launch Pad

By Danielle Masterson

It may be April, but spring awakening is far from sight. Based on new launches, hibernation mode is still in full effect. From magnesium to ashwagandha to the Crocus sativus flower, this month has all the ingredients for sleep and relaxation.

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Capsules still rule the roost for delivery formats, says Lonza

By Stephen Daniells

Despite a range of new and unique dosage forms entering the market, capsules are still the preferred format for global consumers, with innovative new capsule technologies giving brands the opportunity to stand out in a crowded marketplace, says Lonza.

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Monteloeder’s metabolism-stimulating innovation claims award

By Olivia Brown

With a strong backing of nine published studies highlighting the efficacy of Monteloeder’s entry for the NutraIngredients awards 'weight management ingredient of the year' category, the team reflects on the importance of the win for exposure...

GettyImages - Choosing supplements / Luke Chan

Brands ignoring consumer emotion 'missing a trick'

By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

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CBD coffee: fad or the future?

By Olivia Brown

Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.

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