Markets and Trends

iStock / Ben-Schonewille

Vitafoods survey shows digestive health is top concern for industry – for the first time

Gut feelings: Digestive health is top of the agenda for nutraceutical industry

By Nathan Gray

An increasing consumer interest in probiotics and the microbiome could be one reason why digestive health has hit the top of the nutraceutical and functional food industry agenda for the first time, say experts.

Bars 4.0: the bar of the future. Photo: Bosch.

The future of bars is functional

By Josua Schwab

‘Healthy snacks, including a wide range of bars, are flying off the shelves. As a consequence of functional ingredients, snack bars are being revamped as version 2.0.

Could SAD be new marketing angle for probiotics?

Could SAD be new marketing angle for probiotics?

By Hank Schultz

Seasonal Affective Disorder is a surprisingly common complaint, and might provide another avenue for probiotic manufacturers to market their products, a nutritionist has said.

Last chance: Two weeks to go until IPA World Congress + Probiota 2018

Register now for global congress in Barcelona on Feb 7-9

Last chance: Two weeks to go until IPA World Congress + Probiota 2018

By .

There are just two weeks remaining until hundreds of top academics and business leaders from the ever-more connected worlds of probiotics, prebiotics and the microbiome come together at the IPA World Congress + Probiota 2018 in Barcelona. Will you be...

Rhodiola rosea is one of nine well-researched adaptogens. Image © iStock / Maasik

Confusion abounds for adaptogens, says expert

By Stephen Daniells

Industry and consumer interest in adaptogens is on the rise, but the list of actual adaptogens may be a lot smaller than many think, says a leading expert.

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

TricorBraun and Roar Ambition partner on visually disruptive packaging for new sports pre-workout supplement 4 Gauge. ©Roar Ambition

E-commerce: Targeted sports nutrition packaging key to sales boost

By Will Chu

Flexible pouches are not first choice for supplement product packaging, according to Roar Ambition, a UK-based sports nutrition firm company which believes its new pre-workout formula product has the “visual disruption” to compete on a crowded e-commerce...

Follow us

Featured Events

View more


View more