A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.
More than 29,000 members of the natural and organic food and beverage industry descended on Baltimore last week to showcase and scout products at the forefront of the health and wellness trend at Natural Products Expo East. Among the products exhibited...
A former vegetarian chef with a passion for purity is staying true to his roots with his organic plant-based supplements which he hopes will bring nutritional hormesis to the fore of the wellbeing market.
A burly 18 per cent of the sports nutrition market is new products and the industry continues to deliver new and exciting solutions for its innovation-inspired audience. But what products really stick?
Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented.
A startup business mogul and a former Hollywood stuntwoman have infused their passions to create a keto and paleo friendly supplements brand offering a 'tasty and gentle' take on intermittent fasting and 'bulletproof' coffee.
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