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Editor's spotlight: Startup Focus

Protein power: Startup stomps out misleading messages

By Nikki Hancocks

A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.

NORDIQ supplements

Editor's spotlight: Startup Focus

Nutritional Hormesis: Are polyphenols the future of nutrition?

By Nikki Hancocks

A former vegetarian chef with a passion for purity is staying true to his roots with his organic plant-based supplements which he hopes will bring nutritional hormesis to the fore of the wellbeing market.

Getty | Ridofranz

Sports Nutrition Summit 2019

Muscle in on the market: How to build the best protein bar

By Nikki Hancocks

A burly 18 per cent of the sports nutrition market is new products and the industry continues to deliver new and exciting solutions for its innovation-inspired audience. But what products really stick?

Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

Fulfil range

Editor's Spotlight: Startup Focus

How Fulfil took the protein snack market by storm

By Nikki Hancocks

Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented.

Getty | iLexx

A smart choice: Nootropics winning notoriety

By Nikki Hancocks

Up until recently, nootropics were predominantly associated with supplements and the occasional beverage, but it’s becoming an area of experimentation for food manufacturers too.

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