A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.
A ground-breaking new mathematical model will help NASA to predict vitamin degradation in spaceflight food, ensuring astronauts remain fuelled on nutrient-rich diets, say researchers.
More than 29,000 members of the natural and organic food and beverage industry descended on Baltimore last week to showcase and scout products at the forefront of the health and wellness trend at Natural Products Expo East. Among the products exhibited...
A former vegetarian chef with a passion for purity is staying true to his roots with his organic plant-based supplements which he hopes will bring nutritional hormesis to the fore of the wellbeing market.
A burly 18 per cent of the sports nutrition market is new products and the industry continues to deliver new and exciting solutions for its innovation-inspired audience. But what products really stick?
As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.
Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented.
The sports nutrition industry is on the crest of some tenacious trends and now is the time to lead the market with strong product innovation that will shape the industry over the coming decades.
Up until recently, nootropics were predominantly associated with supplements and the occasional beverage, but it’s becoming an area of experimentation for food manufacturers too.
A startup business mogul and a former Hollywood stuntwoman have infused their passions to create a keto and paleo friendly supplements brand offering a 'tasty and gentle' take on intermittent fasting and 'bulletproof' coffee.
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