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The nutritional ingredients industry must also create educational category platforms to enable growth, warns Peter Wennstrom.

Bullet point insights

Put consumer education before health claims, says marketing expert

By Peter Wennström

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

The Pope said food was susceptible to manipulation by complaints of the economic crisis

Pope Francis: Food has been reduced to a commodity

By Caroline SCOTT-THOMAS

Market pre-eminence has reduced food to a commodity subject to financial speculation, Pope Francis told attendees at a major nutrition conference in Rome this morning.

Photo Credit: Allow Golden Rice Now

What do the eco heretics mean for GM golden rice?

By Annie-Rose Harrison-Dunn

Dr Patrick Moore – Greenpeace founding member and GM defector – represents a fear that lurks in the heart of all ideologists: Am I on the right side of the fence? Am I the goodie or the baddie? 

Bonkers: The medical world's nutrition blinkers (and the damage done)

By Shane STARLING

If the end goal of both the medical and nutritional fraternities is healthier, happier populations, it is difficult not to pour scorn on the latest work from the American College of Physicians (ACP) for slapping another clumsy brick into a dodgy, medically-biased...

Piracy blights fragile global botanicals sector

By Shane STARLING

The global botanical medicines and supplements sector is a fragile one, and one whose fragility is being amplified by a small number of – let’s not beat about the sea buckthorn bush – dodgy players.

Paint it black: Do coloured pots only appeal to women?

No boys allowed: What’s so girly about yoghurt?

By Caroline SCOTT-THOMAS

There’s a marketing experiment going on in the yoghurt aisle. Two yoghurt brands recently have positioned themselves as ‘yoghurt for men’. Is ordinary yoghurt really so girly?

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