From the Editor: Exciting changes at NutraIngredients

By Nikki Hancocks

- Last updated on GMT

Registration wall
Registration wall

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Many readers will have noticed some changes to how they access the award-winning content on our site, so here’s more information about the how and why of those modifications.

Since the start of the pandemic, we’ve experienced unprecedented growth in traffic across the NutraIngredients portfolio – with a 114% increase in pageviews in 2020, compared to 2019 – as the industry continues to seek out the best information for their business decisions. Our recent reader survey also found that 82% of users rated the quality of our content and reporting good or very good.

Following feedback from this survey, we explored ways to improve our loyal users’ on-site experience, as well as more carefully curating the content you receive through newsletter emails.

Beginning October 5, 2021, we introduced changes to the way our users access some of our news content. All site users will be entitled to access one news article in every 30-day period – to access more than one article we now require users to register.

Additionally, readers of NutraIngredients who wish to access more than six articles per month will be asked to purchase a subscription for a small fee. This will support our existing high standard of journalism and enable us to develop our offering to include more long-form content, data and analysis as requested by our users in a recent reader survey.

By registering with some basic details, NutraIngredients will be able to:

-         Personalise the content you receive via email newsletters

-         Only inform you about webinars, events and downloadable resources that you really care about.

-         Keep you up to date on the latest developments in your niche areas of interest.

-         Slightly further into the future, registering will also mean you don’t have to enter all your details each time you want to download a whitepaper, brochure or video.

Do we limit access to all content?

At present, we only meter news content (excluding articles on COVID-19). Other pages such as the NutraCast, promotional features listing pages, resources, and the homepage are still accessible without limitations.

With these changes, we hope to further improve the on-site experience of all our loyal readers.

We look forward to providing you with even more high-quality journalism to keep track of the fast-moving nutrition and dietary supplements sectors.

Nikki Hancocks, Section Editor

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