Ashwagandha is ranked in the top 40 list among all the herbs in the marketplace. According to the latest HerbalGram market report, Ashwagandha is ranked #7 in the natural channel and #34 in the mass market – a whopping 166% increase from the previous year. The market of traditional sleep aids reached $1.3 billion in 2018 – a growth of 4% compared to 2017, with 51% of the market in Europe. It is expected to hit $1.5bn by 2022. Ashwagandha (Withania somnifera L. Dunal.) has been long known and relied upon for its sleep-inducing effects. Ashwagandha is one of the most revered adaptogens, used for over five millennia to help support the body’s natural balance. Ashwagandha promotes healthier sleep in two ways: by impacting sleep directly and by lowering stress, which indirectly benefits sleep.
