Technical / White Paper
Covid-19: A Game Changer for Probiotics
This free whitepaper from Lumina Intelligence examines how the pandemic has impacted post-purchase consumer engagement with probiotics, the role of probiotics in defending against infections and opportunities in the market.
There are multiple health factors known to heighten the risk of severe COVID-19, such as advanced age or cardiovascular disease. And there are also health issues resulting from the adverse economic and social impacts of this drawn-out situation, such as stress and anxiety-related disorders. Probiotics are potentially relevant to a wide spectrum of these associated issues, and combined with consumers’ rising online engagement with probiotic products, this is paving the way towards a sea change for the probiotics industry.