The growing eSports market is driving demand for healthy ways to maintain focus and mental clarity to reach peak performance, remain calm under pressure, and meet the needs for fitness, sleep and stress relief. However, researchers have found that nearly 40% of gamers are regularly consuming energy drinks as teams are increasingly sponsored by energy drink manufacturers with touted increase in performance being particularly attractive to players. To combat these challenges, many teams employ trainers and strategists to help support a player’s goals for optimized mental vitality.
