Women’s health trends are mirroring bigger conversations of empowerment and wellbeing. Within the women’s health category, upticks in areas of lean muscle mass and active living, immune health, bone & joint care, beauty from within, mental acuity and cognitive wellbeing, gut & digestive health, menopausal support, and hormonal & intimate health are all areas of increased interest.
Formulators aiming to target the household decision makers and offer health and wellbeing products to those that are often considered to be the caretakers should take these areas of interest into consideration.
