Please join us to explore the latest Asia Pacific health supplement market as we delve into insights from the fast-growing Ecommerce channel, specifically focusing on cross-border Ecommerce. We will also share a range of innovative dietary supplement concepts developed by IFF.
COVID-19 pandemic led consumers to prioritize overall well-being and resilience, emphasizing on holistic health approaches. The global marketplace becomes increasingly important and social media plays a pivotal role in influencing consumer purchasing decisions. Cross-border Ecommerce enables access to health and wellness solutions beyond geographical boundaries.
Probiotics and botanicals are widely accepted and highly sought after supplement ingredients with holistic health benefits. The thriving Ecommerce, coupled with trends of efficacy and product combinations, fueled the growth of probiotics industry tremendously.
IFF has developed seven HOWARU® probiotics+ concepts that incorporate botanical ingredients or presented in a fun format, targeting popular trends of women's health, healthy living, oral health, and brain health.
Join us to explore this interesting topic!
