There is an ongoing challenge to either exploit new ingredients or to use existing ingredients in new ways to create products that meet the change in demands of the market. However, it is not simple to find new ingredients and formulate and produce new products.
There are issues of safety to be addressed, as well as technical challenges in ensuring that the new ingredient achieves the desired outcomes in terms of consumer acceptance, product performance and regulatory requirements. Once the product is ready to be launched to market, any claims for ingredients will need to be substantiated using validated methods, both existing and newly developed.
