Happily, our industry successfully weathered the Covid storm. While Covid is still with us, and probably will always be, it is no longer the market-impacting scourge it once was. The ports are back open and running efficiently, and Covid-imposed lockdowns and interruptions are a thing of the past. So what challenges are the Brand Owners and their manufacturing partners facing in 2025? The traditional challenges will always be with us but anticipating and reacting to the new ones will be the toughest test for the industry.
