No matter where you get them, supermarkets or fast food restaurants, at what temperature, ambient or ultra-fresh, and whatever you feel like, sweet or salty, snacks can be enjoyed all day long!
Eating habits change with the acceleration of life rhythms and the increasing concentration of active people in crowded cities. Consequently, the snacking market has been exploding and diversifying for several years.
Trends driving the evolution of snacking innovation:
CONVENIENCE: SNACKING INITIALLY FOCUSED ON THE FUNCTIONAL AXIS WITH "ON-THE-GO" PRODUCTS, EASILY CONSUMABLE; THUS, IT WAS NECESSARY TO ADAPT THE DAILY FOOD TO A MOBILE SOLUTION.
HEALTH / WELL-BEING: AS CONSUMERS WANT TO GIVE MEANING TO WHAT THEY EAT, SNACKING IS EVOLVING AND TURNING TOWARDS PRODUCTS THAT ARE NOT ONLY FUNCTIONAL BUT ALSO HEALTHY AND OF HIGH QUALITY.
INDULGENCE: WITH THE SNACKING OFFER WELL ESTABLISHED, THE CONSUMER NOW WANTS GOOD THINGS. THE UPGRADE OF PRODUCTS RESULTS IN A PREMIUM OFFER WHERE FOOD IS SELECTED ACCORDING TO ITS ORGANOLEPTIC QUALITY. ALONG WITH TASTE, TEXTURE IS A FEATURE NOT TO BE MISSED ON THE PACKAGING THAT INCREASES THE ATTRACTIVENESS OF THE PRODUCT.
