Research Study

Your guide to meeting demands in sports nutrition

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Your guide to meeting demands in sports nutrition

Related categories: Sports nutrition

Health and wellness trends are opening up new mainstream product development opportunities in the sports nutrition category. However, consumers expect sports nutrition products to deliver the same great eating and drinking experience as wider food and beverage products. Taste, texture, flavour and nutritional profile all matter. 

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  • Category insights and growth opportunities
  • Formulation challenges and how to overcome them
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