From Intention to Habit: How Brands Can Create Winning Solutions for Consumers Across Life Stages

Overview


Consumers are increasingly motivated to improve their long-term health, but turning good intentions into lasting habits remains a challenge. For brands, the opportunity is to create credible, relevant solutions that make healthier choices easier to sustain.

Join ADM to explore how life stages, lifestyles and wellness behaviors are reshaping nutritional needs, and how consumer insights, nutrition science and formulation expertise can translate those needs into appealing food, beverage and supplement solutions that leverage innovative postbiotics to support lasting healthy habits.

This content is paid by ADM, and any views and opinions expressed do not necessarily reflect those of NutraIngredients.com

Speakers

June Lin
Vice President, Global Innovation Marketing
ADM
Divya Mohan
Senior Director of Creation, Design & Development - Global Health and Wellness
ADM
Lindsay Sayor
Senior Research Manager
Morning Consult

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