Iron deficiency is the most prevalent micronutrient deficiency in the world and can have impacts on physical and mental health. A critical micronutrient for oxygen transport and energy production, iron deficiency can lead to:
- Fatigue
- Anemia
- Impaired cognitive and physical performance
- GI distress (constipation, nausea, diarrhea)
- Reduced recovery time post-exercise
- Reduced mood
- Poorer quality of life
Inadequate nutrient intake and poor bioavailability further increases likelihood of deficiency, causing vegetarians, females, and athletes to be more at risk.
However, many consumers who supplement with iron often stop due to the various adverse effects iron can cause (e.g. toxicity, GI distress). Therefore, solutions to optimally increasing iron absorption without any side effects would be essential.
Hydrocurc®, the industry's most awarded curcumin, has recently demonstrated its ability to significantly increase iron and brain-derived neurotrophic factor (BDNF) levels without any adverse side effects compared to placebo. This indicates Hydrocurc® to provide a solution for brands that want to enhance the benefits associated with iron supplementation.
Hydrocurc® utilizes LipiSperse® delivery technology to increase bioavailability and functionality of curcumin. It's cold-water dispersibility allows formulators to innovate their next formulation into a broader range of bespoke, convenient formats (i.e. effervescent, powder, soft chews, gels and more..).
