The fallout from the pandemic has pulled probiotics sharply into focus as firms attempt to navigate ever shifting health positioning and price points to satisfy a surge in gut and immune health interest.
Personalised Nutrition (PN) offers opportunities both for performance and active sports nutrition, according to FMCG Gurus’ Head of Research & Insight, Mike Hughes but affordability remains a sticking issue.
Nutraceutical ingredient suppliers and manufacturers are continuing to ramp-up their inventory to keep their supply chain stable amid ongoing uncertainties brought by the COVID-19 pandemic, including port closures and delayed vessels.
Our everyday habits and behaviors have dramatically shifted in the past two years and they continue to do so—including our dietary supplements routine. So what trends will be left in 2021 and what will roll over into 2022?
Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products.
Companies are still seeing opportunities in developing supplements that address the evergreen needs of weight management and skin protection, even as consumers tighten their purse strings and spend more on hygiene and immune health supplements.
The Italian Association of Health Products and Manufacturers, FederSalus and the Giovanni Lorenzini Foundation, are to team up in a pact looking to generate deeper insight into supplements’ role in nutrition.