COVID-19

Getty Images / seungyeon kim/ Iryna Kaliukina

Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

getty | samara heisz

Researchers aim to discover impact of vitamin K on COVID-19

By Nikki Hancocks

After recent studies demonstrated a correlation between low vitamin K levels and more severe COVID-19, researchers are now planning to undertake the first ever prospective trial to explore whether supplementation could benefit patients.

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