COVID-19

Getty | metamorworks

Big opportunities in merging nutra and pharma

By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

Getty Images / marilyna

Must-have ingredients to include in your spring 2022 products

By Danielle Masterson

Our everyday habits and behaviors have dramatically shifted in the past two years and they continue to do so—including our dietary supplements routine. So what trends will be left in 2021 and what will roll over into 2022?

getty | sergey tinyakov

Mintel: How to make it in the mindful market

By Nikki Hancocks

Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products.

getty | aliseenko

UK vit D sufficiency threshold set too low, say experts

By Nikki Hancocks

The UK's current threshold for vitamin D sufficiency (25 nmol/L 25(OH)D) is not supported by evidence and a higher threshold of 50 nmol/L, achievable by supplementation with at least 800 IU per day should be urgently promoted, according to a new...

Getty | Aliseenko

Research review: UK needs five-fold Vitamin D increase

By Nikki Hancocks

Vitamin D supplementation should be increased to five-times what is currently recommended in the UK in order to support the population's immunity against respiratory tract infections, according to new research.

NutraCast: Compliance amid a pandemic with CRO NutraSource

NutraCast: Compliance amid a pandemic with CRO NutraSource

By Danielle Masterson

Nutrasource, a Canada-based contract research organization, quickly adapted to the pandemic by implementing regulations and best practices to continue running human trials. The company’s president and CEO, Will Rowe, and Josh Baisley, VP of clinical...

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Long-term lockdown effects: What shoppers want

By Nikki Hancocks

COVID-19 conscious consumers are choosing supplements over medicine and searching for better stress and weight management solutions, according to a recent webinar hosted by PharmaLinea and Mintel.

Getty Images / seungyeon kim/ Iryna Kaliukina

Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

getty | samara heisz

Researchers aim to discover impact of vitamin K on COVID-19

By Nikki Hancocks

After recent studies demonstrated a correlation between low vitamin K levels and more severe COVID-19, researchers are now planning to undertake the first ever prospective trial to explore whether supplementation could benefit patients.

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