The European Union has one of the highest food safety standards, but its novel food regulations have come under growing political and scientific scrutiny.
2025 was a high-profile year for dietary supplement advertising, with the National Advertising Division (NAD) reviewing claims concerning cognitive support, children’s wellness, performance nutrition and beauty-from-within.
Against the backdrop of an increasingly longer-living global population, academics, entrepreneurs, influencers and investors are exploring the intricacies involved in the proactive pursuit of agelessness.
Companies whose products are focused on the microbiome are performing well in the current U.S. economy, which according to economists is strong despite inflation concerns.
Women’s health has become a prominent category within the supplement industry, one in which health concerns around once-taboo issues are now openly discussed as part of an active search for targeted solutions.
Once scarce, the body of female-specific supplement science is growing as both research and market increasingly focus on women and all their life stages and phases.
Companies across supplements, pharmaceuticals and functional foods have launched broad weight management solutions, but there is a growing emphasis on understanding individual differences to design more effective, personalized interventions.
Both the scientific literature and the supplement market have firmly established the role of the gut microbiome in mediating health effects through the co-digestion of nutrients and influence on nutrient signaling.
Emerging research continues to position ergothioneine—which up until recently was a fairly obscure dietary compound—as a longevity vitamin, one that is not required for short-term survival but perhaps essential for long-term health.
Most pediatric supplement research has historically focused on correcting nutrient deficiencies or promoting growth and immunity, but the discourse is increasingly shifting towards how optimizing nutrition during critical early-life windows can influence...
A doctor and social media creator is tackling the Western world’s fiber deficiency problem with the launch of Loam, a new prebiotic supplement marketed as ‘Fiber 2.0’.
As 7-hydroxymitragynine (7-OH) faces impending scheduling as a controlled substance, kratom advocates want to make sure that a botanical is not mistaken for an opioid-like substance.
SupplySide Global is the launch pad for new ingredients, so we walked the aisles with Scott Dicker, senior director of market insights at SPINS, to pick out some key trends and newsworthy topics.
With new information about how FDA views key dates with drug preclusion and efforts to eradicate self-affirmed GRAS, it is time to revisit the list of pre-DSHEA or old dietary ingredients (ODI), says Loren Israelsen, founder and president of the United...
In today’s burgeoning health and wellness market, healthcare practitioners serve as gatekeepers to what one online dietary supplement dispensary describes as pure, potent wellness products for better patient outcomes.
Create Wellness introduced its first creatine gummies to market in December 2022 and by September 2024 had raised over $7 million in funding for its mission to mainstream creatine consumption.
Pet owners often prioritize their animals’ well-being ahead of their own, embracing the wellness industry’s growing holistic health niche for Lassie and Fido.
In 1925, chemist Charles Haimoff founded Horphag Research in Berlin. A century later, the company’s flagship ingredient, Pycnogenol, is included in more than 1,000 products with sales to end consumers exceeding $500 million. But what is driving the...
The NAD+ supplement market is experiencing a dramatic transformation that reveals a fundamental shift in consumer behavior. While scientific curiosity about NAD+ has surged 133% since early 2024, actual purchase intent has collapsed by nearly half.
The mind health market is booming, with data from Euromonitor revealing that supplements specifically targeting cognitive function and mood accounted for €940 million in Western Europe in 2025, or 8.3% of the total supplement market.
With the ongoing destigmatization of mental health and following a pandemic-scale surge in global stress and anxiety, consumer demand for dietary supplements targeting cognitive function and mood continues to accelerate.
Among the smallest fruits consumed, berries pack a punch, offering some of the greatest and most diverse health benefits across the lifespan, including helping to prevent cognitive and cardiovascular decline.
The latest staff cuts at the Centers for Disease Control and Prevention jeopardize future cycles of NHANES, a long-running survey that links diet and health behaviors to major health outcomes affecting millions of Americans.
Dietary supplement trade associations have pushed back on new findings from Consumer Reports claiming that two-thirds of protein powders and shakes tested contained concerning levels of lead.
The European dietary supplement regulatory system can seem complex and difficult to navigate. Here, NutraIngredients+ breaks down the answers to some of the most commonly asked regulatory questions with insights from leading experts in the field.
More than three centuries of records report diverse benefits of a skeleton-like plant native to the semi-arid regions of the Cape provinces of South Africa.
NMN supplements are back on Amazon following the FDA’s recent conclusion that the vitamin B3 form is lawful for use in dietary supplements. While a victory for NMN, the agency’s response to the Citizen Petitions has led to more questions than answers...
Joe Wicks may have bitten off more than he can chew by targeting protein bars in his war on ultra-processed foods (UPFs). Experts weigh in after his new documentary broadcast.
The dietary supplement industry is going to have to keep up with standards, regulations and quality control if it wants to help make America healthy again.
As GLP-1 drugs continue to combat the global obesity epidemic on one front, research is also focused on finding fat-fighting solutions that align with consumer appetite for natural and sustainable approaches to inducing satiety and reducing body weight.
New Zealand’s BLIS technologies is globally recognized for its pioneering work with oral probiotics, having built its success on two ingredients. There is more to come, the company’s CTO tells NutraIngredients. “We have a large freezer full of oral...
As the conversation shifts from how long people live to how well people age, science and market continue to explore and position a range of nutritional supplements to support the quest for healthy aging.
Mark Blumenthal, the winner of the 2025 NutraIngredients NutraChampion Award, is an entrepreneur, editor, author, educator, humorist, pacifist, conservationist and long-time advocate for quality control, sound science and responsible regulatory reform in...
Two years ago, dietary supplement lawyers faced whiplash from a surge of unprecedented regulatory activity and open-ended questions. Last year brought existential threats. This year, the focus is on granular preparations for a shifting big picture.
As chronic stress, processed diets and environmental insults reshape our inner ecosystems, the business and science of the microbiome is turning to targeted microbial interventions that might help repair the biological wear-and-tear of modern living.
Sustainability is new to pharmacopeias, which have set the standards for strength, quality and purity of botanical drugs in the United States since the 1800s.
Dr. Jelena Vulevic, a gut microbiologist of 25 years, says it is time to move away from focusing on microbiome modulation and towards strengthening gut barrier integrity.
Targeted nutritional strategies may help improve sleep, with emerging science suggesting that supplements such as probiotics, creatine, botanical extracts and micronutrients can improve sleep quality, duration and efficiency.
After completing The Iditarod, Aker BioMarine’s CEO Matts Johansen shares his experiences and insights, covering lessons for leadership, the rise of krill for active nutrition and the gold opportunity in the pet supplements space.
While immortality remains the stuff of science fiction, our growing understanding of the aging process is unlocking a range of next-gen bioactives aimed at extending healthspan, not just lifespan.
The National Center for Natural Products Research (NCNPR) has been advancing the study of natural products at the University of Mississippi since the beginning of the regulation of the modern dietary supplement industry.
Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.
Cod liver oil and vitamins are in the spotlight as strategy to combat the measles outbreak in Texas, but trade associations representing the dietary supplement industry warn against extrapolating misinformation.
The growing body of science supporting the potential bone health benefits of creatine has not translated to products making bone health claims in the market… yet.
Understanding the microbiome and its relationship with the host as an integrated, interconnected system could open up opportunities for novel delivery of ingredients like vitamins, prebiotics and postbiotics to better support human health.
Robert F. Kennedy Jr. will lead the Department of Health and Human Services after the Senate approved his nomination on the heels of two weeks of divided debate.
