As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.
In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...
Vietnam has become one of the fastest-growing health supplements markets in Southeast Asia (SEA), but a string of counterfeit scandals that shook the country last year is putting the industry and local regulators to the test.
Governments across the globe are taking regulatory action against a tropical fruit that looks like a small pumpkin and whose extracts are commonly used in weight loss and bodybuilding supplements.
Tariffs implemented by the Trump administration in 2025 have pushed supplement companies to shift gears, diversifying by selling to more overseas markets, especially to Southeast Asia.
It has been 80 years since the last vitamin was identified, but European scientists are now proposing a new addition to the category: 9-cis-beta-carotene (pro-vitamin A5).
Last year, the supplement industry continued to face prolonged regulatory delays and ongoing safety debates, with developments largely characterized by the tightening of existing measures rather than the introduction of new legislation.
As demand for women’s health, longevity, sleep and stress management supplements rises, companies across Asia-Pacific (APAC) are positioning for growth in these categories in the coming year.
Supplement shoppers have moved away from a one-size-fits-all approach as they prioritize convenient self-care solutions they can feel, and the industry has responded with supplements-are-personal formulations and messaging aligned with targeted rather...
From efficacious formulations for sleep, stress and weight management to innovative delivery formats, Nature’s Way has a robust innovation pipeline, all of which is supported by state-of-the-art facilities and on-site testing labs.
Fall 2025 witnessed several significant appointments as the dietary supplement industry prepares for a year of strategic growth across key international markets.
In 2025, the supplement industry saw significant mergers, acquisitions, alliances and investment, with companies looking to expand their market reach, enhance product portfolios and accelerate innovation.
Infertility affects around one in six people globally, with many increasingly turning to dietary supplements to improve their chances of conception. But which nutrients have the strongest scientific backing in this growing market?
The hemp industry is bracing for significant disruption as new federal regulations redefine THC limits and exclude certain cannabinoids, prompting the introduction of counter-regulatory measures to protect industry interests.
The gut microbiome has established itself as key to athletic performance and recovery in elite athletes, but emerging evidence suggests that microbial composition exhibits distinct adaptation patterns that vary by sport type and training load.
In 2020, a barrister, an investment banker and a brand consultant set out to create a solution for busy women struggling to maintain energy levels and nutrient intake. Five years later, their brand Sisterly and its one-and-done supplement, The Elevator,...
While the financing environment in the healthspan and longevity sector may not be as hospitable as it once was during initial hype-peak years, there are signals that money is still available for companies with strong science, realistic plans and...
Within a global skincare market valued between $3.1 and $3.9 billion and projected to double by 2033, consumer interest in beauty-from-within and anti-aging solutions is creating new opportunities for the supplement industry to leverage natural...
The European Union has one of the highest food safety standards in the world, but its novel food regulations have come under growing political and scientific scrutiny.
2025 was a high-profile year for dietary supplement advertising, with the National Advertising Division (NAD) reviewing claims concerning cognitive support, children’s wellness, performance nutrition and beauty-from-within.
Companies whose products are focused on the microbiome are performing well in the current U.S. economy, which according to economists is strong despite inflation concerns.
Women’s health has become a prominent category within the supplement industry, one in which health concerns around once-taboo issues are now openly discussed as part of an active search for targeted solutions.
Once scarce, the body of female-specific supplement science is growing as both research and market increasingly focus on women and all their life stages and phases.
Companies across supplements, pharmaceuticals and functional foods have launched broad weight management solutions, but there is a growing emphasis on understanding individual differences to design more effective, personalized interventions.
Both the scientific literature and the supplement market have firmly established the role of the gut microbiome in mediating health effects through the co-digestion of nutrients and influence on nutrient signaling.
Emerging research continues to position ergothioneine—which up until recently was a fairly obscure dietary compound—as a longevity vitamin, one that is not required for short-term survival but perhaps essential for long-term health.
Most pediatric supplement research has historically focused on correcting nutrient deficiencies or promoting growth and immunity, but the discourse is increasingly shifting towards how optimizing nutrition during critical early-life windows can influence...
A doctor and social media creator is tackling the Western world’s fiber deficiency problem with the launch of Loam, a new prebiotic supplement marketed as ‘Fiber 2.0’.
As 7-hydroxymitragynine (7-OH) faces impending scheduling as a controlled substance, kratom advocates want to make sure that a botanical is not mistaken for an opioid-like substance.
SupplySide Global is the launch pad for new ingredients, so we walked the aisles with Scott Dicker, senior director of market insights at SPINS, to pick out some key trends and newsworthy topics.
With new information about how FDA views key dates with drug preclusion and efforts to eradicate self-affirmed GRAS, it is time to revisit the list of pre-DSHEA or old dietary ingredients (ODI), says Loren Israelsen, founder and president of the United...
In today’s burgeoning health and wellness market, healthcare practitioners serve as gatekeepers to what one online dietary supplement dispensary describes as pure, potent wellness products for better patient outcomes.
Create Wellness introduced its first creatine gummies to market in December 2022 and by September 2024 had raised over $7 million in funding for its mission to mainstream creatine consumption.
Pet owners often prioritize their animals’ well-being ahead of their own, embracing the wellness industry’s growing holistic health niche for Lassie and Fido.
In 1925, chemist Charles Haimoff founded Horphag Research in Berlin. A century later, the company’s flagship ingredient, Pycnogenol, is included in more than 1,000 products with sales to end consumers exceeding $500 million. But what is driving the...
The NAD+ supplement market is experiencing a dramatic transformation that reveals a fundamental shift in consumer behavior. While scientific curiosity about NAD+ has surged 133% since early 2024, actual purchase intent has collapsed by nearly half.
The mind health market is booming, with data from Euromonitor revealing that supplements specifically targeting cognitive function and mood accounted for €940 million in Western Europe in 2025, or 8.3% of the total supplement market.
With the ongoing destigmatization of mental health and following a pandemic-scale surge in global stress and anxiety, consumer demand for dietary supplements targeting cognitive function and mood continues to accelerate.
Among the smallest fruits consumed, berries pack a punch, offering some of the greatest and most diverse health benefits across the lifespan, including helping to prevent cognitive and cardiovascular decline.
The latest staff cuts at the Centers for Disease Control and Prevention jeopardize future cycles of NHANES, a long-running survey that links diet and health behaviors to major health outcomes affecting millions of Americans.
Dietary supplement trade associations have pushed back on new findings from Consumer Reports claiming that two-thirds of protein powders and shakes tested contained concerning levels of lead.
The European dietary supplement regulatory system can seem complex and difficult to navigate. Here, NutraIngredients+ breaks down the answers to some of the most commonly asked regulatory questions with insights from leading experts in the field.
More than three centuries of records report diverse benefits of a skeleton-like plant native to the semi-arid regions of the Cape provinces of South Africa.
Joe Wicks may have bitten off more than he can chew by targeting protein bars in his war on ultra-processed foods (UPFs). Experts weigh in after his new documentary broadcast.
The dietary supplement industry is going to have to keep up with standards, regulations and quality control if it wants to help make America healthy again.
