Advertising

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Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

© iStock

Marketing turns off TV & moves massively online: ASA

By Shane Starling

The UK Advertising Standards Authority (ASA) has highlighted the mega-trend platform shift in marketing activity toward online with the watchdog investigating 8633 cases on the web, compared to 3920 on television in 2015.

'Our ambition was to offer a very sympathetic message to consumers,' says company following second ASA run-in. iStock.com / Melpomenem

Omega Pharma: 'We weren’t clear enough'

The dangers of normalising a medical taboo

By Annie Harrison-Dunn

Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...

© iStock.com / Zerbor

‘Natural viagra’ ruling makes a mockery of NHCR

By Lynda Searby

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...

The ASA counts up which adverts recieved the most complaints in 2015 - with issues of harm and offence dominating the top ten list.© iStock.com / BrianAJackson

Top 10 most complained about ads of 2015

By Annie Harrison-Dunn

Protein World and Omega Pharma were among the UK Advertising Standards Authority (ASA) ten most complained about adverts of 2015 – both of which faced accusations of promoting poor body image in women.

The ASA said it was

UK ad authority hones in on Polish website

By Louisa Richards

The UK’s Advertising Standards Authority (ASA) has upheld a complaint against a UK food supplements retailer advertising on a Polish language website, which it said falls within its remit. 

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