Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
UK-based oils, edibles, vaping and skincare brand Supreme CBD has been taken to task by the Advertising Standards Authority (ASA) after its founder and ambassadors endorsed products on social media without highlighting connections to the brand.
Marine collagen supplement supplier Kollo Health has been found in breach of advertising regulations by the Advertising Standards Authority (ASA) for an ad claiming the product is the "secret to radiant, youthful-looking skin".
A legal expert argues the Advertising Standards Authority (ASA) in England fails to regulate health claims due to its cumbersome competitor complaints procedure which stops industry from calling out offenders.
The ASA has ruled online advertisements promoting infant formula products from Boots violated a UK advertising code aimed at safeguarding breastfeeding, at a time when a retail giant is calling for amendments to regulation.
Newly published half-year results from consumer health giant Haleon reveal strong growth across its supplements category, which the firm says is largely thanks to investment in and communication of clinical studies.
Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.
Heights, the online food supplement provider, is under scrutiny for the content of its email, website, and an Instagram post, with concerns raised about health claims made in its advertising materials.
A video posted by supplement brand Tonic Health has been removed from social media after making un-authorised claims that one of its products can help fight disease.
The Commission calls out disease prevention ads, weight-loss products and MLMs as it investigates the inner workings of social media and its function in deceptive online advertising.
Weight-loss testimonials "are not adequate substantiation" to prove diets work and specific food references require authorised health claims, the UK Advertising Standards Authority (ASA) has said in a guidance statement.
The Dutch Advertising Code Commission (Stichting Reclame Code) is warning the creators of an Instagram post that claiming mushroom nutrients can strengthen the immune system and are antiviral will not be tolerated.
The Czech Agriculture and Food Inspection Authority (CAFIA) cites the majority of the cases recorded for breach of advertising rules concern food supplement advertising online and in printed media.
Nutritional and fitness product retailer, Racing Greens have fallen foul of the UK’s Advertising Standards Authority (ASA) over claims its blended drink provided “6 of your 5 a day”.
A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
Food and supplement companies are firmly in the sights of China's Supreme People's Procuratorate (SPP), which is demanding a fresh clampdown on illegal advertising for food, drugs and wellness products.
New Zealand's advertising regulator has clashed with academics over a study that concluded advertising rules are ineffective in protecting children from exposure to unhealthy food marketing on television.
The UK’s Advertising Standards Authority (ASA) has upheld complaints over a TV advertisement for Omega Pharma’s Broncho Stop cough syrup, which featured illegible on-screen text that viewers found ‘misleading.’
The UK’s Advertising Standards Authority (ASA) has ruled against superfood claims made by Organic Burst World, saying the company failed to back the wording with specific authorised health claims.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
KraftHeinz has been forced to withdraw a television advert for baked beans by the UK's advertising authority as it encouraged "behaviour that is prejudicial to health".
The UK Advertising Standards Authority (ASA) has highlighted the mega-trend platform shift in marketing activity toward online with the watchdog investigating 8633 cases on the web, compared to 3920 on television in 2015.
Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...
The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...
Protein World and Omega Pharma were among the UK Advertising Standards Authority (ASA) ten most complained about adverts of 2015 – both of which faced accusations of promoting poor body image in women.
Supplement giant NBTY has reported strong sales for many of its flagship brands it its Q1 earnings, and its CEO has dismissed media reports that it will sell its Holland & Barrett retail group.
The UK’s Advertising Standards Authority (ASA) has upheld a complaint against a UK food supplements retailer advertising on a Polish language website, which it said falls within its remit.
Protein World is to meet with the UK’s Advertising Standards Authority (ASA) today to discuss its controversial beach body campaign which saw the firm receive bomb threats.
US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.
Adverts for Nourkrin hair growth supplement containing biotin and horsetail extract, and Rescue Night sleep aid with white chestnut Bach flower have had their health claims refuted in the UK even though one of the nutrients had an EU approved health claim.
The UK’s Advertising Standards Authority (ASA) has upheld a complaint against supplement manufacturer Vitabiotics concerning an implied claim that its Pregnacare Conception multivitamin range could help women conceive a child.
By Adam Ismail, Executive director, Global Organization for EPA and DHA Omega-3
Inflammation defines the era we live in today. I do not mean inflammation as it relates to health, instead I am referring to the inflammation of information and how consumers devour it.
Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising Standards Authority (ASA) following numerous...
ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"
The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said, as the agency cracks down on EU nutrition...
The UK’s Advertising Standards Agency (ASA) has rejected complaints that an advert for a liquid iron and vitamin formula purporting to “help reduce tiredness and fatigue" violates EU health claims regulation.
The Advertising Standards Authority’s (ASA’s) policing of EU health claims offers a ray of light to food firms looking to use them in advertising, according to Eversheds senior partner Owen Warnock.
A Lucozade Sport ad campaign has been slammed by the Advertising Standards Authority (ASA) for falling foul of European Food Safety Authority (EFSA) health claims rules.
The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...
A dietary supplement claiming to provoke remarkable speech gains in children has removed these claims from its website and is in the process of removing it from product packaging after the National Advertising Division of the Council of Better Business...
energy drinks giant defends 'ironic' advertisement
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...
The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking the product, without using a relevant, authorised health claim.
The UK Advertising Standards Authority (ASA) are still failing when it comes to protecting children from the online marketing of junk food, according to a new report from the Children’s Food Campaign.
The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of an innocent word.
Pfizer Consumer Healthcare says the marketing slap it received this week from the UK advertising watchdog for its Centrum multivitamins range, won’t provoke a mass revision across its food supplements range.
A UK man won a Red Bull ‘VIP trip’ to the 2012 Belgian Grand Prix, only to travel there by budget airline, stay in a spa hotel without a spa, share a bed with his brother and leave the race early.
