Advertising

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Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

© iStock

Marketing turns off TV & moves massively online: ASA

By Shane Starling

The UK Advertising Standards Authority (ASA) has highlighted the mega-trend platform shift in marketing activity toward online with the watchdog investigating 8633 cases on the web, compared to 3920 on television in 2015.

'Our ambition was to offer a very sympathetic message to consumers,' says company following second ASA run-in. iStock.com / Melpomenem

Omega Pharma: 'We weren’t clear enough'

The dangers of normalising a medical taboo

By Annie Harrison-Dunn

Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...

© iStock.com / Zerbor

‘Natural viagra’ ruling makes a mockery of NHCR

By Lynda Searby

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...

The ASA counts up which adverts recieved the most complaints in 2015 - with issues of harm and offence dominating the top ten list.© iStock.com / BrianAJackson

Top 10 most complained about ads of 2015

By Annie Harrison-Dunn

Protein World and Omega Pharma were among the UK Advertising Standards Authority (ASA) ten most complained about adverts of 2015 – both of which faced accusations of promoting poor body image in women.

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