Asa

©iStock

ASA accuses Nutricia of making health claims for infant formula

By Lynda Searby

Infant nutrition manufacturer Nutricia are to has been ordered to pull a podcast ad for Cow&Gate Baby Club after the Advertising Standards Authority (ASA) ruled that it confused between infant formula and follow-on formula, making specific health...

©JST Nutrition

ASA rejects supplement Instagram ads and health links

By Will Chu

The Advertising Standards Authority (ASA) has rejected advertisements by a UK-based food supplement retailer, which used social media to state its products could prevent, treat or cure human disease.

©Motion Nutrition

NEWS IN BRIEF

Nootropic startup removes brain disease claim on ASA ruling

By Will Chu

Motion Nutrition has addressed an Advertising Standards Authority (ASA) ruling which deemed a description of its nootropic supplement as a claim to be able to protect against neurodegenerative diseases.

'Our ambition was to offer a very sympathetic message to consumers,' says company following second ASA run-in. iStock.com / Melpomenem

Omega Pharma: 'We weren’t clear enough'

The dangers of normalising a medical taboo

By Annie Harrison-Dunn

Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...

 PharmaCare says it will be appealing for an independent review of the ASA's ruling against its red clover menopause supplement. © iStock.com / WildLivingArts

PharmaCare seeks independent review of adverts for red clover menopause supplement

UK ad body flushed by ‘exaggerated’ on hold botanical claim

By Annie Harrison-Dunn

While on hold botanical health claims may be used, they should not be exaggerated, the UK’s Advertising Standards Authority (ASA) has warned. 

Maladroit: ASA rules against joint health claims, but the firm in question continues making them on its website and cannot be contacted

UK ASA: "Court action is a last resort but we will issue such action if other measures fail"

Snubbed: Dutch firm smokes UK joint health claim ban

By Shane STARLING

Joint health claims made by a Dutch-made collagen, glucosamine and omega-3 based food supplement, have been kyboshed by the UK advertising watchdog. But Finitri, the Dutch firm, has gone underground and the disputed claims remain on its website.

Vitabiotics has complied with the ASA ruling for its Diabetone food supplement

UK ASA ruling

UK on diabetic supplement: Blood sugar link ok (but not diabetes)

By Shane STARLING

The brand name of a food supplement aimed at diabetics called Diabetone is protected under the EU nutrition and health claim regulation (NHCR), the UK advertising watchdog has found. But it ruled against what it found to be text suggestive of treatment.

Nestlé has escaped ASA censure for a recent Nesquik TV advert

CHILDREN'S FOOD CAMPAIGN SLAMS 'EVER ACCOMMODATING ASA'

ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

By Ben BOUCKLEY

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating...

Provexis winner: EU health claims enforcement may dish rotten tomatoes

By Steve Morrison

Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...

Nestlé's Battle of the Breakfasts ad campaign has stirred up controversy

Nestlé hits back at cereal ad critics

By Rod Addy

Nestlé UK has responded to critics of its cereal advertising that are claiming it contravenes Advertising Standards Authority rules, claiming the ASA has given the campaign the thumbs up.

UK watchdog rules against acai ageing, energy, weight ads

UK watchdog rules against acai ageing, energy, weight ads

UK start-up Cleanse & Detox.co.uk has been rapped by the UK Advertising Standards Authority (ASA) for making claims its supplements, “could reverse ageing, improve energy, or manage weight” along with other claims.

Alkaline diets do not deliver substantiated cancer, diabetic or other benefits, the ASA concludes

UK watchdog censors alkaline diet cancer claims

By Shane Starling

Claims that an ‘alkaline diet’ based around consumption of vegetable and grain powdered beverages could benefit cancer sufferers and diabetics have been rapped by the UK advertising watchdog.

‘Unacceptable’ Nutella ad should have been banned, says Which?

‘Unacceptable’ Nutella ad should have been banned, says Which?

By Ben Bouckley

Consumer watchdog Which? has hit out at an Advertising Standards Authority adjudication that rejected 31 complaints about a television advert for Nutella hazlenut spread, calling the authority’s failure to ban it a “huge disappointment”.

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