Asa

'Our ambition was to offer a very sympathetic message to consumers,' says company following second ASA run-in. iStock.com / Melpomenem

Omega Pharma: 'We weren’t clear enough'

The dangers of normalising a medical taboo

By Annie Harrison-Dunn

Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...

 PharmaCare says it will be appealing for an independent review of the ASA's ruling against its red clover menopause supplement. © iStock.com / WildLivingArts

PharmaCare seeks independent review of adverts for red clover menopause supplement

UK ad body flushed by ‘exaggerated’ on hold botanical claim

By Annie Harrison-Dunn

While on hold botanical health claims may be used, they should not be exaggerated, the UK’s Advertising Standards Authority (ASA) has warned. 

Maladroit: ASA rules against joint health claims, but the firm in question continues making them on its website and cannot be contacted

UK ASA: "Court action is a last resort but we will issue such action if other measures fail"

Snubbed: Dutch firm smokes UK joint health claim ban

By Shane STARLING

Joint health claims made by a Dutch-made collagen, glucosamine and omega-3 based food supplement, have been kyboshed by the UK advertising watchdog. But Finitri, the Dutch firm, has gone underground and the disputed claims remain on its website.

Vitabiotics has complied with the ASA ruling for its Diabetone food supplement

UK ASA ruling

UK on diabetic supplement: Blood sugar link ok (but not diabetes)

By Shane STARLING

The brand name of a food supplement aimed at diabetics called Diabetone is protected under the EU nutrition and health claim regulation (NHCR), the UK advertising watchdog has found. But it ruled against what it found to be text suggestive of treatment.

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