Getty | The macx

The balancing act: Tip-toeing between regulations and expectations

By Nikki Hancocks

The disparity between what health claims consumers want to read and what brands are allowed to say on pack is a huge challenge for functional food brands on the European market so it's important to choose ingredients and wording carefully to gain...

EU trade group criticises health claim list

EU trade group criticises health claim list

By Shane Starling

The European Responsible Nutrition Alliance (ERNA) has criticised the recently updated 4000+, article 13 health and nutrition claim list for containing re-worded claims or omitting them completely.


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