Health

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Aligning consumer intentions with behaviors to achieve health goals

By Olivia Brown

While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.

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Aligning mindsets for sustainable supplements

By Olivia Brown

Players within the health and supplement sector must come together to achieve united agreements on health policies and sustainability goals, agreed experts during the IADSA World Supplement Forum last week.

getty | monkeybusinessimages

Editor's Spotlight: Startup Focus

Interactive nutrition app to put consumers in the driving seat

By Nikki Hancocks

An 'interactive nutrition' startup is being launched in the Netherlands which aims to pull together supermarkets, caterers and services in one highly personalised and future-friendly nutrition platform.

If consumer interest in healthy eating is waning, innovation and reformulation are the solution / Pic: GettyImages

Healthy eating takes lockdown hit: IGD

By Katy Askew

People feel that their diets have got worse during the coronavirus lockdown. And, while more people say health is an important purchase motivator, fewer consumers are going to make healthy changes to their diets, according to IGD data.

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Editor's Spotlight: Startup Focus

Adaptogenic drinks bring ancient wisdom to the table

By Nikki Hancocks

A health and hospitality enthusiast with a passion for naturopathic nutrition is bringing the ancient wisdom of medicinal mushroom to the modern consumer with her new range of adoptogenic alcohol-free beers.

istock

Self reported health: Who can we trust?

By Nikki Hancocks

Self-reported health bias varies drastically from one person to the next and a recent study has gone some way to showing which participants are more likely to misreport.

Industry pays tribute to NOW founder Elwood Richard

Elwood Richard: September 17, 1931 – April 7, 2017

Industry pays tribute to NOW founder Elwood Richard

By Stephen Daniells

Tributes are flowing in for the late Elwood Richard, founder of natural products industry leader NOW Foods, for his significant impact on the health food channel through the decades. Elwood passed away last week after a lengthy battle with cancer. 

Personalised nutrition works: Professor John Mathers

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Personalised nutrition ‘really works’: new research

By Rick Pendrous

New EU research shows that diets targeted at an individual’s specific needs –personalised nutrition – can improve health more than general nutrition advice, but the results are not improved by honing that advice based on people's phenotype (physiological...

The better for you (BFY) category has been a victim of the clean label and reformulation trends, says Euromonitor

exclusive guest article

The state of the health and wellness market in 2015

By Ewa Hudson, head of health and wellness research at Euromonitor International

Is organic still selling? Does the 'natural' trend mean fortified/functional food is now passé? And why are consumers turning their noses up at better for you (BFY) offerings? Ewa Hudson, head of health and wellness research at Euromonitor International,...

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