Health Claims Regulation

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NAD supports claims being made by ‘medical probiotic’ manufacturer

By Hank Schultz

Probiotics manufacturer Pendulum Therapeutics Inc. got some welcome news today when the National Advertising Division announced that it has found that the claims the company makes for dietary control of Type 2 diabetes are supported by scientific evidence.

EU food innovation is under threat from EU regulations, find researchers, but does the real problem lie elsewhere? ©iStock/klenger

Analyst: 'The fact is we have a lot of food marketers in Europe who are just not very good at their job...'

German impact study finds EU health claim laws blocking innovation; no excuse for lame marketing, says analyst

By Shane STARLING

A German study – one of three analysing the impact of the EU’s strict health claim laws in place since 2008 – has concluded they are having severe innovation crimping effects. But a functional foods expert says marketeers need to drop engrained ‘can’t...

The head of the Commission's DG SANTE food legislation unit outlines three possible solutions to the EU's botanical woes. © iStock.com / JPC-PROD

The botanical blockade: EC ponders 3 pathways

By Annie-Rose Harrison-Dunn from Brussels

The European Commission has mused three different solutions to the botanical extracts situation that has seen about 2000 claims stuck on hold. Yet real movement will not be seen in the immediate future, a DG SANTE head has said.  

The Italian advertising standards body called marketing of a cystitis-fighting cranberry product 'highly misleading'. Image © iStock.com / designer491

Ad body ruling shows Italy’s increasing stray from EU food law

By Annie Harrison-Dunn

The Italian advertising standards body has ruled that the marketing of a cystitis-fighting cranberry product is misleading – proof of the country’s increasing disregard for the EU nutrition and health claims regulation (NHCR), says one expert.

NPN: “Herbs at the moment are the biggest problem but not the only problem.

‘Elegant’: Dutch group seeks traditional health claims regulation

By Shane STARLING

A Dutch healthy foods and supplements association has proposed a traditional claims regulation or amendment to EU health claim laws it says would ‘elegantly’ solve the ongoing and stalled imbroglio about how traditional food use data can back claims.

Maladroit: ASA rules against joint health claims, but the firm in question continues making them on its website and cannot be contacted

UK ASA: "Court action is a last resort but we will issue such action if other measures fail"

Snubbed: Dutch firm smokes UK joint health claim ban

By Shane STARLING

Joint health claims made by a Dutch-made collagen, glucosamine and omega-3 based food supplement, have been kyboshed by the UK advertising watchdog. But Finitri, the Dutch firm, has gone underground and the disputed claims remain on its website.

‘Probiotics’ term to go after December 14, 2012?

‘Probiotics’ term to go after December 14, 2012?

By Shane Starling

The probiotics sector is at different stages of readiness, and embracing different approaches, to EU health claim laws that appear to rule the very word ‘probiotic’ a non-authorised, implied health claim from next month.

UK group issues health claims guidance

UK group issues health claims guidance

The UK Health Food Manufacturers’ Association (HFMA) has issued guidance to help companies deal with the impending December 14, 2012, deadline when the article 13.1 list of about 1500 health claim rejections and 222 approvals will become enforceable across...

Major Dutch and UK groups sue EU over health claims

Major Dutch and UK groups sue EU over health claim laws

By Shane Starling

Food supplement and healthy food groups in the UK and the Netherlands have appealed to EU courts to annul the recently approved ‘Permitted List Regulation’ that wrote into law 222 health claims and rejected about 1500 others.

Merck multivitamins reap EFSA-backed fatigue-fighting marketing boost

Merck multivitamins reap EFSA-backed fatigue-fighting marketing boost

By Shane Starling

The UK Advertising Standards Authority (ASA) has confirmed that a Merck-owned UK food supplement manufacturer was justified in making fatigue reduction claims for a multivitamin containing eight European Food Safety Authority (EFSA)-approved nutrients.

Nutrient profiling back on EU agenda, says policy expert

Nutrient profiling back on EU agenda, says policy expert

By Nathan Gray

The European Commission’s work to create a nutrient profiling system to restrict claims on certain foods will once again come up for discussion in 2013 when the Commission presents its second proposal on the issue, says a leading policy expert.

Tough? Not tough enough, says UK watchdog on EU health claim rules

Dispatches from the 6th Nutrition & Lifestyle conference in Brussels

Tough? Not tough enough, says UK watchdog on EU health claim rules

By Shane Starling

Industry has become accustomed to feeling annoyed and hamstrung by the European Union nutrition and health claims regulation, but UK consumer watchdog Which? told a conference today that the rules should be even more closely enforced to help baffled consumers.

The grey area between beauty claims and health claims

The grey area between beauty claims and health claims

Are beauty from within products covered by the health claims regulation? Eversheds lawyer Owen Warnock explains the grey area between beauty and health – and why the lack of clarity may eventually go to court.

The evolution of Europe’s health claims system

Health claims focus

The evolution of Europe’s health claims system

By Shane Starling

In part two of a series on the European nutrition and health claims regulation, we take a look into the past to scrutinize the reasons for its inception and wonder whether it is meeting its goals.

Vitafoods perspective

Vitafoods perspective

The seventh Vitafoods tradeshow upheld its reputation as Europe's
major trading arena in health ingredients but also brought into
focus the future impact of a wave of European regulation on the
functional foods and supplements...

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