This spring's new product launches include innovation within the sports nutrition category across protein and hydration, while interest in supplements for hormonal, brain, emotional and immune health continues to grow.
The first product launches of 2024 are bringing sunshine to January with citrus flavours, vitamin C-rich superfoods and fruity magnesium-powered hydration drinks.
November new product launches feature on-the-go innovative proteins, nootropic productivity drinks for a natural brain-boost, and convenient lifestyle solutions for holistic health.
On World Menopause Day, this NPD launchpad special provides an overview of the array of innovations that have entered the market this year to support the many symptoms that menopausal women struggle with.
End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.
Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.
Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.
