June 2023 Launch pad
Convenient immunity
The aloe vera company Forever has released a ‘Forever Immune Gummy’ product in tropical fruit flavour. The plant-based gummies contain 10 vitamins, including vitamin B6, C and D which contribute to the normal functioning of the immune system, as well as zinc.
Alasadair Barcroft, founder and director of the Aloe Vera Centre, describes the new product: “It's perfect for those who prefer easy to take supplements on the go, whenever it suits them, without the hassle of having to swallow them with water and who also want to support their immune system with a simple, chewable, vitamin packed, nutritional 'Gummy' supplement.”
Caffeine alternatives
Holland and Barrett has launched a new own brand range of kombucha, containing live cultures and the adaptogen ginseng. The line includes: ‘Focus’ in pineapple and ginger flavour, ‘Calm’ in apple, cucumber and mint, and ‘Energy’ in mango and yuzu.
Additionally, the functional mushroom brand DIRTEA launched a new Matcha Mushroom Super Blend which, when brewed with hot water, creates an energy boosting drink with 80% less caffeine than coffee. The powder contains 2.5g of functional mushrooms per serving, including Tremella to stimulate collagen production, Lion’s mane to improve focus, and Turkey tail to enhance immunity. The super blend also contains matcha, MCT, and Moringa.
“To launch the perfect Mushroom Matcha, the ingredient selection process has been meticulous and intentional, opting for ceremonial-grade matcha and organic, high-quality ingredients to ensure a product which meets the needs of the 2023 consumer, providing cleaner, calmer, and longer lasting energy, whilst also increasing focus, and supporting immunity and supporting skin health,” explains Andrew Salter, Co-founder of DIRTEA.
Breakfast for the brain
Rollagranola introduced a range of cognitive health focussed granola, with nootropic lines including ‘Calm’, ‘Energise’, ‘Body and soul’, and ‘Completely Vegan’.
The ‘Calm’ granola includes cashew, mango, and chocolate flavourings, whilst containing ashwagandha and lysine to contribute to lowering cortisol levels, as well as green tea and lion’s mane. The ‘Body and soul’ line is flavoured with summer berries and walnut, whilst containing maca root, ginkgo, and ginseng plants to contribute to “boosting memory, mood, stamina, whilst reducing anxiety levels”. The ‘Energise’ line blends caffeine, ginseng, lion’s mane and matcha green tea to “optimise performance throughout the day”, utilising flavours of coffee and white chocolate.
Revamped protein
Optimum Nutrition has revamped its high-protein bar range, introducing three new flavours which include chocolate sweet coconut, chocolate sea salt crunch, and chocolate berry crunch.
Each bar contains between 18 and 20g of protein, providing consumers with a convenient way to contribute to achieving their daily protein goals. The bars are enjoyed by elite athletes and gym-goers alike, including Olympic weightlifter Emily Campbell and Paralympic swimmer Alice Tai MBE.
Meanwhile, protein water brand Vievé has launched a new Pineapple and Coconut protein water, containing 20g of collagen protein in each 500ml bottle. The brand hopes to fill the gap for those who want a refreshing flavoured drink that gives them an added protein boost.
Holistic hydration
Phizz has launched their 3 in 1 cherry caffeine rehydration supplement to Tesco and Amazon.
The effervescent tablets contain 75mg of caffeine with natural guarana, B vitamins, electrolytes and 17 essential nutrients, providing a natural energy boost whilst optimising hydration for boost mental alertness.
“At Phizz, we provide comprehensive solutions with unmatched science to beat any other single product in the market. This product has a fresh perspective on the energy category while ensuring optimal hydration and health. And at only 40p per drink, we offer solid science at great value," emphasised Daniel Cray, CEO & founder of Phizz.
