Medical supplement consumption increases with athletic level, a new study investigating the sports supplement (SS) habits of middle-distance runners has found.
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
A new survey of Turkish footballers has revealed insights into why and how these athletes consume supplements as well as some of the sex discrepancies in consumption.
A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.
A recent study showed supplementing runners with whey protein provided greater mitochondrial adaptations in response to exercise than did a carbohydrate-only drink used as a control.
The organic and vegan UK startup is primed to launch a line of energy gels and pre-mix hydration drinks and has opened a seed funding round to raise capital to expand.
A metered intake of milk after exercise and thermal dehydration restores whole-body net fluid balance better than carbohydrate–electrolyte sports drinks or water, according to an Irish study.
The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.
About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
The Australian sports drinks market will continue to grow: but sugar-free versions present an opportunity to shake up the sector, according to research firm TechNavio.
THE BEVERAGEDAILY BASEMENT TAPES: CHRIS HANNAWAY, OVERLY SPORTS DRINK
Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly. This is Chris’s story…
The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.
Regular use of high performance sports drinks could lead to
troubling levels of tooth erosion, opening the door for the
development of low-corrosive alternatives, said scientists at the
University of Birmingham, UK yesterday.
The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...
Functional waters have exploded onto the global drinks scene in
recent years and become the fastest growing functional beverage,
according to new data from market research firm Euromonitor.
Germany's classification of garlic supplements as a medicine and
Italy's draconian laws on sports drinks have incurred the wrath of
the European Commission this week.
Sports drinks containing amino acids as their main ingredient are
becoming popular in Japan, drawing people concerned with relieving
fatigue and maintaining health and beauty, industry officials have
said.
The Food and Nutrition Board of the US Institute of Medicine is
currently in the process of assessing the benefits and risks of
electrolytes in water and sports drinks in a bid to set out
recommended intake levels of the increasingly...
PacificHealth Laboratories has unveiled an ambitious marketing and
promotional programme to support its Accelerade sports drink and
Endurox R4 recovery drink brands in the US.
