In a panel discussion hosted by NutraIngredients yesterday (June 29), industry experts delved into the unique needs and preferences of esports athletes and the evolving consumer demographics within the category.
NutraIngredients will present a webinar entitled “Esports: A Multiplayer Opportunity”, on June 29th, bringing experts together to discuss trends and directions of the nutrition for gamers industry.
Pre-workout powder is re-imagining and re-defining its role for the “digitally native consumer”, according to a recent webinar from Nutrition Integrated.
Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.
Competitive gamers who consume a complex of microalgae and guarana extracts prior to online play may experience improved reaction times, cognitive function and performance.
From milkshakes to energy bites, gummies and ‘functional sprays’, German start-up Just Legends has gamers’ specific nutritional needs covered, CEO and co-founder Ole Schaumberg tells FoodNavigator.
The collaboration will leverage the new partnership in many ways, with the main goal of introducing gamers to a healthy lifestyle with science-driven products that support enhanced performance.
The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.
A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.
This year’s Sports Nutrition Summit brought in experts that provided the insights needed to earn the respect of gamers, especially when it comes to authenticity, health and wellness.
With millions in prize money and sponsorships on the line in an increasingly competitive arena, gamers known as esports athletes are adopting training regimens to combat the physical and mental toll of prolonged sedentary screen time.
An industry-funded study reveals use of a brain health supplement prior to egaming may enhance some measures of memory, reaction time, reasoning, and concentration within 15 minutes of ingestion.
Two young esports enthusiasts have launched an all-natural nootropic supplements brand for competitive gamers after graduating from university just as the pandemic lockdown and recession hit.
Spain-based Pharmactive Biotech Products has launched a proprietary saffron ingredient called affronEYE to potentially address the negative impacts of blue-light exposure.
