The Advertising Standards Agency (ASA) has made six rulings against brands making anti-anxiety claims, utilizing its new AI monitoring system to catch breaches.
M2 Ingredients, a North American organic mushroom powder supplier, showcased its recent research during IFT FIRST on the prebiotic potential of its products which highlighted the possibilities mushrooms offer for the booming functional food and beverage...
Omega-3 solutions, plant-based proteins, functional gummies, sleep bars, MS support, and blood sugar control products are in the lineup of new launches this month.
Supplementation with the mycelium (roots) of the fungus Cordyceps militaris reduces markers of anemia and chance of muscle injury in long-distance runners during pre-season training, according to new research.
As mushroom supplements capture mass market interest, the founder of an organic supplement producer serving the European market has warned of his concerns around marketing hype and inferior 'me too' products.
Found in more than 40 products in Europe, H20Slim, a natural mushroom-based weight management ingredient that traps unwanted fat, is now available in the United States.
Google searches for lion's mane surged by up to 450% (week on week) in May in the UK, with industry players assigning the rise in interest to TikTok influencers, health practitioners, and the blockbuster Amazon show Clarkson’s Farm.
An athlete-founded supplement brand initially built around CBD has migrated into mycology as the team looks to create ways to remain innovative and relevant in the midst of an increasingly ‘frustrating’ regulatory landscape.
They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...
A new RCT investigating the effect of Lion’s Mane intakes on cognition and stress in healthy, young adults reports significant improvements in short and long-term cognition, when compared to control groups.
Europe’s largest adaptogenic mushroom supplier KÄÄPÄ Biotech has raised a total of €3.5 million to keep up with explosive demand for its sustainable and trustworthy range of medicinal mushrooms.
The startup Headstrong, founded by recent university graduate 22-year-old Finn Hall, seeks to bring authenticity to the growing functional mushroom market with clean, high-quality capsules.
Hifas da Terra, the Spanish medicinal mushroom supplement brand, has worked to maintain a leading position in the European market for over two decades through a focus on continuous scientific substantiation.
A new review suggests that mushroom constituents, including polysaccharides, peptides, and phenols, exhibit significant anti-neurodegenerative (ND) activities, and urges further research to explore these mechanisms further.
After years of slowly building hype about its essential micronutrient function in the human body, ergothioneine may finally be ready for its moment – with just a little more research.
US-based MycoTechnology says it is set to accelerate its growth plans in Europe after the European Commission granted Novel Food status to two of its mycelium-based plant proteins.
A synergistic formula of mushroom polysaccharides and other active components with different pharmacological properties could improve outcomes in the prevention and management of diabetes mellitus (DM) and comorbidities, according to findings from a recent...
Freeze-dried powder of the mycelium of Cordyceps cicadae, a traditional Chinese medicinal fungus, may improve tear quality and help manage dry eyes, suggests a study from Taiwan.
Extracts from black hoof mushroom mycelium (Phellinus linteus) may boost activity of select immune cells, compared to placebo, in a randomized, double-blinded, placebo-controlled trial.
From pea protein substitutes to whole cut meat alternatives and pet food, the versatility of mycelium is helping to attract a growing number of start-ups to the space. How are entrepreneurs innovating to bring this sustainable ‘root-like’ structure to...
The Chaga Health subsidiary opened its research and competence center near the Technopol Science Park, as the company seeks to position Estonia as an important country for medicinal mushrooms.
By Dr Mark Tallon, LLM PhD, Food Lawyer, Managing Partner Legal Foods
OK, apologies for the play on words in the headline, but the functional food market is crowded with little space to set your product apart from all others...
Whether it’s for cognitive function, mood enhancement or stress relief, mushrooms are having a moment. According to a new report by Grand View Research, the global mushroom market size is expected to reach $115 billion by 2030.
MycoTechnology has partnered with brands to deliver foods, beverages, and supplements by harnessing the metabolic engine of mushrooms to create novel ingredients. The Colorado-based functional ingredients platform leverages a proprietary mushroom fermentation...
The year is new, and a lot of people are getting out their crystal balls. NutraIngredients-USA is no exception, and here are our issues and topics to watch in the dietary supplements space in 2022.
Prenexus Health has signed an exclusive partnership with Nevada-based Aloha Medicinals to bring a new prebiotic to market called MyceliaGI. The ingredient is a blend of three mushrooms.
New products launches from the last couple of weeks tap into trends for more sustainable baby formula, medicinal mushrooms, and innovative sports nutrition solutions.
A blend of three mushrooms may dose-dependently increase levels of beneficial bacteria in the gut and increase levels of the short chain fatty acid butyrate, says a new study.
Concerns over immune health and the pandemic has thrust the humble mushroom into the spotlight as experts hail the fungi’s ability to interact with gut microbes that influence healthy immune and inflammatory responses.
Mushrooms are able to make up a shortfall in dietary nutrients without increasing calories, sodium or fat, says a group of researchers, who highlight the potential benefits to the diets of children.
A recent review paper that summarizes what’s known about the antiviral effects of various botanical ingredients has generated keen interest among researchers, according to one of the authors.
A two-year-young biotech company, now Europe's largest medicinal mushroom producer, has launched a new line of Nordic Mushroom liquid and powder extracts for the supplements industry.
A health and hospitality enthusiast with a passion for naturopathic nutrition is bringing the ancient wisdom of medicinal mushroom to the modern consumer with her new range of adoptogenic alcohol-free beers.
The Dutch Advertising Code Commission (Stichting Reclame Code) is warning the creators of an Instagram post that claiming mushroom nutrients can strengthen the immune system and are antiviral will not be tolerated.
A pulse of supply and production issues caused by the COVID-19 crisis is making its way through the dietary supplement industry. Inventories of botanical ingredients continue to hold up, but unprecedented demand for immunity boosting products is causing...
The synergistic effect of a specific combination of mushroom extracts can enhance immune cell responses and ultimately help to boost the immune system, Australian researchers have discovered.
There is growing evidence that certain plant-based nutrients in tea and mushroom may help to delay cognitive decline as we age, and may provide more promising focuses for further research after multiple products touted by the pharma sector ended in failure.
Only five out of 19 supplement products labeled as Reishi mushroom purchased in the U.S. could be verified as genuine Reishi mushroom, says a new study that highlights quality issues in the category.