Online diet web site in the black
announced that it expects to report its first full year of
profitability for the year ending December 31
eDiets.com, Inc., an online diet services website, on Thursday announced that it expects to report its first full year of profitability for the year ending December 31, 2001 on approximately $25 million (28.2 million euros) of revenue.
The Company recently reported that nearly 300,000 consumers paid eDiets membership fees throughout the third quarter of 2001, as compared to 150,000 for the same period a year earlier, and that it recorded its fourth straight profitable quarter with record revenues and profits for the three-month and nine-month periods ended September 30, 2001.
Revenues for the first nine months of 2001 increased 144 per cent to $17.5 million (19.7 million euros) compared with $7.2 million (8.13 million euros) for the corresponding period last year. Profits for the first nine months of 2001 were $0.7 million (0.79 million euros), versus a loss of $6.1 million (6.88 million euros) for the corresponding period of the prior year. Throughout 2001, eDiets paid membership base has increased by nearly 25,000 consumers quarter over quarter.
``More and more, consumers are becoming attracted to eDiets' `New Diet Solution,' a program that combines a 24/7/365 online meeting with a personalised diet program and corresponding shopping list,'' said David Humble, eDiets founder and CEO.
eDiets.com, launched in 1996, provides consumers with personalised diet, fitness and motivational programs.
