Galaxy Smoothie proving popular

- Last updated on GMT

Related tags: Nutrition

Ultra Smoothie, blend of Tropicana fruit juice and Veggie Milk
produced by Galaxy Nutritional Foods, is testing very well in
several Subway franchise stores in the Fort Lauderdale, Florida
area.

Ultra Smoothie, blend of Tropicana fruit juice and Veggie Milk produced by Galaxy Nutritional Foods, is testing very well in several Subway franchise stores in the Fort Lauderdale, Florida area.

The Ultra Smoothie provides plant-based proteins and is said to be one of the most nutritious smoothie products made, containing one serving of plant proteins and a serving and a half of top- quality juice.

Galaxy said it planned to introduce the Ultra Smoothie single-serve product into retail stores nationwide during the first quarter of 2002. The product will be sold next to the company's extensive line of Veggie brand dairy alternatives, which are category leaders in the dairy and dairy-related alternatives category.

Galaxy has a four-year licensing agreement with Tropicana to use their name and logo on Ultra Smoothie packaging and marketing materials for dispenser products in all retail outlets and for the single serve product in immediate consumption locations such as convenient stores, delis, club stores, mass merchandisers, schools, colleges & universities, hospitals, nursing homes, quick service restaurants and other foodservice retail outlets.

Angelo S. Morini, Galaxy's chairman and president, said "We believe our Veggie Slices are a natural accompaniment to Subway subs, since plant-based Veggie Slices are low in fat, are cholesterol free and contain no saturated fat or trans-fatty acids. This is why they are testing so well in the South Florida market. We also believe our Ultra Smoothie product, made with Tropicana juices, will prove to be another natural addition to fast-food outlets and restaurants, such as Subway, who are trying to appeal to health-conscious customers."

Galaxy Nutritional Foods is the leading producer of health-promoting plant-based dairy and dairy-related alternatives for the retail and foodservice markets in the US. Its phytonutrient-enriched products, made from soy, rice and oats are low and no fat (no saturated fat and no trans-fatty acids), have no cholesterol, no lactose, are growth hormone and antibiotic free and have more calcium, vitamins and minerals than conventional dairy products.

Related topics: Markets and Trends

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