Wong Kwok diversifies into soy and health drinks
health drink market with the acquisition of the KK soft drink
brand.
Malaysian property development group Wong Kwok has entered the health drink market with the acquisition of the KK soft drink brand.
According to a report in the New Straits Times, the decision to take over the beverage company was part of Wong Kwok's business diversification programme.
The group has already introduced several new products such as soya bean, chrysanthemum tea and longan health drinks, and although soft drink production will continue, the emphasis will now be firmly on health drinks.
"There is a great demand for health drinks as is evident from the numerous orders we have received," said executive director Susan Wong.
Wong also said that the drinks contained no preservatives and are processed naturally.
The company has invested in increasing production capacity at the plant making the drinks in order to meet the expected increase in demand and to improve the quality of the products.
"We would also be improving the packaging by using plastic bottles to make it more attractive and hygienic," Wong said.
The company also plans to export the products in order to capitalise on the worldwide trend towards functional and healthy drinks. "Currently, we are only focusing on the local market, but it would only be a matter of time before we start exporting the beverages as we have already received enquiries from as far as the United States and Europe," she said.
