Cargill Soy Protein Solutions has expanded the sales and marketing team for its soy protein isolate Prolisse. Five new people have been appointed to the team, a mark of the high expectations Cargill has for its 'star' ingredient brand.
Michael Stoughton has been appointed as the new director of sales for Cargill Soy Protein Solutions, moving from Cargill's Health and Food Technologies business unit where he was a sales development manager. He has 10 years of sales and marketing experience in the food industry and will be responsible for build a strong sales and customer service team to support the launch and continuing success of the Prolisse isolate product line.
Stoughton will be joined by Christine Minor, who has been appointed western regional sales manager, and Andy Estal, Eastern regional sales manager. Minor has more than 15 years' experience in selling food ingredients, and will focus on the West Coast markets, targeting in particular nutrition bar and beverage manufacturers. Estal has 10 years' experience in technical sales and service and will concentrate on introducing Prolisse to national food companies.
Linda Beck has also joined the team as technical service specialist for Prolisse isolate products, a role which will see her assist Cargill customers interested in incorporating Prolisse isolate into their new and existing products. The last new recruit, Michele Schwemin, has joined Cargill Soy Protein Solutions as marketing manager and will be responsible for managing the soy protein product line and identifying strategic product development opportunities. She will also be in charge of planning and executing a branded-marketing strategy for Prolisse.
Many soy protein isolates have strong flavour, limiting their applications, but Prolisse has a bland flavour, making it ideal for use in products such as dairy-like products, infant formulas, processed meat and poultry, meat alternatives, baked goods and other prepared foods, the company claims.