Carbsense Foods in the US has introduced two new additions to its line of low-carbohydrate food alternatives.
The products, Garlic & Herb Pizza Crust and Honey Bran Muffin Mixes, are said to contain 80 per cent fewer carbohydrates than the regular versions, and are high in protein and fibre.
"The low-carb market is expanding rapidly to the point where it has just about outgrown the label of being a niche category," said Jim Haun, president of Carbsense Foods. "Our great tasting products are not only attractive to the consumers who are required to remain on carb-restricted diets (diabetics and weight loss candidates), but to the millions in the mass market who have discovered the many health benefits of a reduced carbohydrate diet."
Haun said that although low carbohydrate alternatives had been available in the form of nutritional bars, confectionery products and chocolates for several years, the same could not be said of other food products - and that this was the motivation behind the creation of the Carbsense line, which was launched in January this year.
Carbsense products are sold in pharmacies, health food stores and specialist outlets across the US, and the brand has recently been added to the stock list of several major health food wholesalers such as Tree of Life and Nature's Best.
In addition to the new products, Carbsense produces Buttermilk Pancake & Waffle Mix, Buckwheat Pancake & Waffle Mix, Country Spice Instant Hot Cereal, Roasted Hazelnut Instant Hot Cereal, Harvest Wheat Bread Machine Mix and Zero-Carb Baking Mix.
The company plans to introduce as many as 30 new items to its line this year."We're very pleased with the rapid growth we've experienced, as well as the comments we regularly receive from our customers about how much their lives have been enriched by their low-carb diets now that they have low-carb alternatives for the foods they grew up with," said Haun.