Athena adds fizz to women's health

- Last updated on GMT

Related tags: Nutrition

An effervescent vitamin product packed with B vitamins and designed
for women has been launched in the US by Athena Labs.

Athena Labs, a US company which specialises in effervescent vitamins, has launched a new product which is aimed squarely at women and which it claims is the first such product available in the US.

Vitality is a blend of B vitamins (including B6 and folic acid) with five additional nutrients "essential women's health",​ the company said. It is designed to be an instant energy boost without caffeine or sugar, and is said to provide optimal does of key vitamins for overall women's health and prevention of disease.

Dr Michelle Hillis, Athena​ founder and CEO said: "We are very excited about releasing Vitality. Women deserve high quality nutritional products for their health and active lifestyle. Vitality provides women with a great alternative to pills and other liquid B vitamins. The effervescent form is ideal because of the increased vitamin absorption and delicious flavour. Vitality is a convenient and effective solution for women looking to support their health and increase their energy."

Effervescent vitamins come in powders that fizz when added to water. Effervescent vitamins are already widespread in Europe and are rapidly growing in popularity in the US. Hillis said that studies had shown effervescent vitamins to provide more absorption then capsules or pills, thus delivering a much more effective health benefit. Athena's effervescent vitamins are all natural, containing no artificial sweeteners, sugar or preservatives.

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