Nutritional supplement maker AIM has introduced a new whole food concentrate derived from young barley plants.
The company claims that its BarleyLife marks the most significant enhancement to date of its earlier green juice powder, as well as a turning point in the company's twenty-year history.
AIM also makes supplements derived from carrots and beets. AIM BarleyLife succeeds the flagship whole food concentrate, Barleygreen.
Green barley extract has been shown to have numerous health benefits, including anti-inflammatory properties, immune system support, and cholesterol-lowering effects.
The company said that BarleyLife has more than three times the beta carotene of its predecessor and twice the protein and amino acids. According to AIM, experts in phytochemical research have also found the product to be rich in two powerful antioxidants, lutonarin and saponarin.
BarleyLife also contains vitamins, minerals, enzymes and amino acids to help support a healthy body.
Olympic race walker Debbi Lawrence, who tried the product, said she experienced a significant improvement in her monthly testing of haemoglobin, red blood cell count and other markers of overall health.
AIM initially contracted an outside supplier to make the first-generation green juice powder but now handles all production and grows barley in Canada and New Zealand. AIM co-founder and board member Ron Wright said that the new product would also benefit distributors. "Our members will have the exclusive rights to distribute a unique product that has been grown, tested, packaged, and otherwise controlled by AIM at every stage of development."