Brain Garden, a wholly-owned subsidiary of Whole Living, is to begin European expansion, launching first into the United Kingdom.
The company said that it has had overwhelming interest in Brain Garden products which are to be distributed throughout the United Kingdom. The formal launch will take place in late 2002.
Brain Garden recently announced a fulfillment centre in Canada and an in-house manufacturing plant in Australia, in a bid for rapid global expansion. Products are currently distributed in the US, Canada, Japan, Australia and New Zealand.
"We have begun preparing the launch by recruiting, training and selecting operating facilities throughout the United Kingdom," said Doug Burdick, president of The Brain Garden.
"This launch is just one of the anticipated distribution channels that will enhance our position in the international market and increase our revenues. We anticipate the United Kingdom to hit 1 million in sales faster then any other country we have entered."