Malt drink boosts African diets
needs of communities without access to an adequate diet, launched
in South African retail outlets this week.
A vitamin-enriched malt drink, designed to meet the nutritional needs of communities without access to an adequate diet, launched in South African retail outlets this week.
Called Rhino Malta, the drink was developed by African Malt Farms, a South African Breweries (SAB) subsidiary, and is made with malt and natural ingredients. It is non-alcoholic drink and contains high levels of key vitamins and minerals, according to SAB.
The drink will be available in a Gauteng test market from this week in spazas, wholesalers, Shoprite and Spar.
The company says it has invested R10 million (€1.23m) in the product, since the concept of a liquid nutritional supplement for disadvantaged communities was first discussed at the World Summit on Sustainable Development (WSSD) in Johannesburg last year.
"More than 35 percent of South Africa's population does not have access to an adequate diet," said SAB marketing director Peter McLoughlin.
"Rhino Malta's micro nutrients will supplement a diet lacking in essential vitamins and nutrients. This product is not a food replacement, but it will enhance peoples' nutritional intake," he added.
Rhino Malta is packaged in one litre, 250ml and 500ml packs. The product requires no refrigeration until opening and has a shelf life of six months.
