Summer attitude in France

Related tags High protein Nutrition France

Two new products for the French slimming market: 'Veinosvelt', a
natural extract-based formula to combat cellulite, and
'Pro-satietil hyperproteine', a high protein product range suitable
for Atkin's diet followers.

French company Laboratoires Equilibre Attitude​ has developed two new products for the slimming market. 'Veinosvelt' is a natural extract-based formula to combat cellulite and 'Pro-satietil hyperproteine' is a high protein product range aimed at those following the popular Atkin's diet.

Veinosvelt is a liquid designed to be combined with water which the company claims can diminish the problem of "heavy legs" and cellulite. Seventy per cent of the product consists of plant extracts, each of which has been included for its specific health benefit. For improved circulation and capillary resistance the manufacturers included extracts of red vine, butchers broom and hamamelis (witch hazel).

Extracts of meadowsweet, hawkweed and pineapple are claimed to improve the elimination of water, toxins and fats, while the antioxidant properties of the synergised grape compound and lemon bioflavonoids are designed to "preserve the well being and lightness of one's legs"​.

The product comes in the form of a 500ml flask retailing at €23.95 and is currently available in France from pharmacies, parapharmacies and healthfood shops. A company spokesperson said the product is available for export.

The 'Pro-satietil' high-protein range consists of pre-prepared meals (including soups, omelettes and mousses), snack bars in vanilla, chocolate and apple and yoghurt flavours and high protein breakfast sachets containing 11 essential vitamins and four minerals.

The products are designed to be consumed as part of a 30 day weight loss programme although the company insists that they should not be taken to replace meals, but rather complement them. With each sachet containing 20 grams of protein, the company says the aim of the diet is to increase the dieter's protein consumption to 1.2 grams per kilo of body weight compared to the usual average of 0.8 grams.

This increase in protein consumption should increase the use of fat stores while preserving muscle mass by providing the muscles with the amino acids and proteins necessary for their maintenance, according to the company. It adds that by using up the body's fat reserves it also gives the feeling of satiety.

Currently available in France, with the sachets costing €9.70 for a box of five, this product appears to come at a good time. News​ just yesterday revealed that high protein diets such as this may be no worse for health than conventional ones and may even increase levels of LDL (good cholesterol).

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