France draws new exhibitors to Natexpo
dietary supplements sector are to exhibit at France's Natexpo,
taking place this year in October. The show also offers seminars on
the country's €274 million dietetics market.
More than 200 companies active in the nutrition, health foods and dietary supplements sector are to exhibit at Natexpo, (previously known as Dietexpo), taking place this year in October in Paris.
The show will feature many of the 'regulars' like Superdiet, Europ Labo, Euro Santé Diffusion, Institut Phytoceutic and RCS Distribution. SMEs committed to Natexpo for the first time include Fleurs, Essences et Harmony, a specialist in medicinal plants; food supplement maker Equilor and Isère Food, the supplier of bio hyperprotein ranges. Laboratoire Uranogée and Laboratoires Ineldea, which is developing a range intended for health food stores and pharmacies will also attend.
Figures from IMS Health and Iris Secodip suggest that nearly 45 per cent of French people today consume dietary supplements whether occasionally or even regularly (8 per cent). Some 65 per cent of consumers are working women under 55 and as a result dietary supplements have gradually entered usual and everyday consumption in France, say organisers Comexpo Paris, for the French Dietetic Federation (Fédération Française de la Diététique).
While Europe accounts for 30 per cent of the worldwide $45 billion dietary supplement market, the structured distribution network in the French health food market means that 58 per cent of turnover in dietary supplements is generated by 23,000 pharmacies (50 per cent) and 600 health shops (8 per cent); 20 per cent is generated by 9,500 supermarkets; while 1,800 specialist shops account for a key share of 18 per cent. The remaining 4 per cent is generated through e-commerce.
Out of the €274 million in the overall dietetics market, 54 per cent is consumed in 'daily dietetics'. 'Slimming diets' with 38 per cent of the market is the second largest dietetics consumer, while sports nutrition is still far behind, accounting for only 8 per cent of sales. Overall the turnover in dietetics increased by 4.7 per cent from 2001 to 2002.
Differences between national regulations in Europe have created a difficult trading environment between European companies. Natexpo, from 18 to 20 October 2003 at Paris Expo - Porte de Versailles, will also feature lectures on legal, economic and technical issues in the sector, such as the effects of the European Directive on the food supplement market and an update on science and nutrition.
